Digital Marketer in SoloWay Technologies (bvblogic)

Position Overview:
We are seeking a highly motivated and skilled Digital Marketer to join our dynamic team in office in Ivano-Frankivsk or Chernivtsi at a leading intenational software development company SoloWay Technologies. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our software services across the global markets. This role requires a deep understanding of digital marketing strategies to drive traffic, engage audiences, and generate leads.

Responsibilities:
As a digital marketer, you’ll need to:

plan and execute digital marketing strategy
support the organization’s website (prepare and publish case studies, prepare concepts of new pages, generate and inplements new ideas)
support the organization’s profiles on digital platforms (Clutch, Dribble, DesgnRush etc.)
support the organization’s social media profiles (LinkedIn, Facebook)
develop marketing materials to support the sales (presentations, pitch decks etc)
analyze and modify customer journey flows
write and dispatch email marketing campaigns (optional)
measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
assist with web visuals
communicate with stakeholders, affiliate networks, and affiliate partners
use web analytics software to monitor the performance of client websites and make recommendations for improvement
keep up to date with current digital trends
identify trends and insights, and optimize spend and performance based on the insights
brainstorm new and creative growth strategies
plan, execute and measure experiments and conversion tests
collaborate with internal teams to create landing pages and optimize user experience
utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
collaborate with agencies and other vendor partners
evaluate emerging technologies.

Skills
You’ll need to have:
strong verbal communication skills for articulating ideas to colleagues
written communication skills for producing content
attention to detail and accuracy
the ability to work independently and flexibly
the capacity to prioritize and work across multiple projects
the ability to work as part of a team
creative skills for contributing new and innovative ideas
analytical skills
understanding IT sector

Qualification
Minimum 1-2 years of experience in the digital marketing industry (preferably in software domain)
English level: intermediate, upper intermediate
Knowledge of the keys digital marketing tools
Experience in optimizing user funnels
Knowledge of various metrics

Will be plus
User Experience Design
Search Engine Optimization
Social Media Content Creation
Technical Writing
Email Marketing Software
LinkedIn ads
Facebook ads
Google Analytics, HotJar