Digital marketer in Royal House

The "Royal House" group of companies, a reliable developer in the primary real estate market, which is known for its innovative developments and European construction technologies, invites a Digital marketer,

Duties:

• Participation in the development and implementation of digital campaigns (SMM, target and KMS, SEO, content marketing);
• Support of a single tone of voice and project identity in digital communications;
• Formation and launch of advertising campaigns in Meta, Google Ads, YouTube, TikTok (together with agencies);
• Coordination of digital activities between projects (Royal House / Park Royal / Oxford);
• Development of content plans together with the marketing department;
• Preparation of technical tasks for designers, copywriters, videographers, target specialists;
• Control of filling sites and landing pages (updating content, relevance, usability);
• Configuration and control CRM systems (structure of funnels, sources, tagging, statuses, automation);
• Integration and control of telephony (analytics of calls, sources, records, distribution);
• Building end-to-end analytics;
• Formation of TK and control of reporting of contractors and channels (Meta, Ads, marketplaces);
• Quality audit and validation leads;
• Proposals on optimizing advertising costs and increasing the effectiveness of campaigns;
• Cooperation with SMM manager, PR manager, designer, contractors. Coordination with the sales department and CRM manager to align the funnel;
• Participation in the development of digital materials for offline events.

Requirements:

• Experience: from 2 years in the field of digital marketing (in the field of real estate - the main advantage);
• Knowledge and skills: Meta Ads, Google Ads, Google Analytics 4, Tag Manager.    Understanding of the principles of SEO, targeted and contextual advertising;
• Knowledge of CRM tools;
• Understanding the structure of the marketing funnel and work with lead generation;
• Skills in setting up TK on creatives/content;
• Ability to analyze data, draw conclusions and optimize campaigns;
• Personal qualities: Systematic and responsible, initiative and ability to work in a team, both process and result oriented, ability to work with several brands at the same time, readiness for fast dynamics and deadlines.

brand;