Digital marketer in OTP BANK Ukraine

OTP Bank Ukraine is one of the largest Ukrainian banks with 100% foreign capital, recognized as the leader of the country's financial sector, a member of the European financial group operating in 11 countries.

Friends, we are currently in looking for an experienced Digital marketer who will help us effectively promote financial products through digital channels, scale lead generation and positively influence business results.

Your future functionality:

• development and implementation marketing strategies for financial products.

  
  

• organization of the full cycle of advertising campaigns: from idea to analytics.

• definition and monitoring of KPI (traffic, conversions, ROI)

• performance of media indicators.

  control of financial indicators.

• interacting with internal teams and external contractors.

• budgeting and managing marketing expenses.

• building an end-to-end process sales through digital channels.

Work format – hybrid (2-3 days in the office)

Our candidate has:

• higher education;

• understanding of the role of digital marketing in brand building and product development.

• development strategies for promoting financial products in digital channels.

  
  

• 3+ years of experience in digital/performance marketing with budgets from $5k/month.

• working with platforms: Meta Ads, Google Ads, UAC/ASA, DV360, TikTok, LinkedIn.

• mastery of tools: GA4, GTM, Looker Studio, BigQuery; construction of end-to-end reports.

• knowledge of attribution: UTM, events, conversions, attribution models and their limitations.

• promotion of mobile applications, B2C and B2B products (outreach and lead generation campaigns).

• independent creation of creatives and landing pages in Figma.

• working with hypotheses, launching and controlling A/B tests.
• making decisions based on data and analytics.

It will be an advantage:

• basic knowledge of SEO, ASO, SMM and their impact on traffic.

• experience with AppsFlyer or Adjust.
• experience in e-mail marketing.
• understanding of CRM-systopics and marketing automation.
• experience working with financial products.
• independent launch of advertising or coordination of launch with contractors.
• knowledge of approaches to Customer Experience: CJM, JTBD, Design Thinking.
• English - not lower than Intermediate level.

With us you get:

• decent salary level, paid twice a month;

• 28 calendar days of paid sick leave;

• annual salary review;

• educational programs, seminars, trainings, reading club, English language courses, etc.

We are on social networks:

https://www.otpbank.com.ua/
https://www.facebook.com/otpbank

Thank you for your interest in our vacancy! In case of a positive decision, we will contact you within 14 days. If during this time you do not receive an answer to your resume - do not be upset! This means that we cannot currently offer a suitable vacancy, but we have saved your resume in our personnel reserve database. If a vacancy appears in the future, we will invite you to consider it.

This announcement is not an advertisement!