Key goals and tasks of the position:- Formation of SMM and digital communication strategies; - Together with the brand manager, the formation of a content plan based on the brand strategy and content creation; - Implementation of the content plan for each brand (independently and with contractors/freelancers); - Systematic, integrated with other communications, approach to the promotion of brand content in social networks in the context of each TM; - Preparation of media plans, configurati
Key goals and tasks of the position:
- Formation of SMM and digital communication strategies;
- Together with the brand manager, the formation of a content plan based on the brand strategy and content creation;
- Implementation of the content plan for each brand (independently and with contractors/freelancers);
- Systematic, integrated with other communications, approach to the promotion of brand content in social networks in the context of each TM;
- Preparation of media plans, configuration, launch and control of advertising campaigns on Google and Meta platforms (independently or with contractors/freelancers);
- Targeting of marketing content at relevant CAs by brand;
- Organization, implementation, controlling, performance evaluation and analytics of all digital campaigns;
- Transparent and systematic analytics of the effectiveness of digital communications - by each brand.
Experience and competences:
- Experience in creating digital strategies and implementing operational marketing activities in SMM and digital formats for at least 3 years;
- Experience development of consumer product brands with using digital communication tools - mandatory. Experience in FMCG is a plus;
- Proven skills and competencies in planning and organizing brand promotion campaigns (per end user) on Google and Meta platforms for at least three years;
- Experience in creating an analytical system for measuring the effectiveness of all digital marketing activities in terms of brand;
- Experience in effective content marketing.
Working conditions:
- Mon-Fri from 9:00 a.m. to 6:00 p.m.;
- official employment and social guarantees according to the Labor Code of Ukraine;
- stable salary (payments without delay 2 times a month);
- office in Olimpiysk.