Digital Marketer in MacCoffee, TM

International company Food Empire with the central office in Singapore - the market leader in the "3 in 1" coffee category (MacCoffee, Petrivska Sloboda brands; Hillway tea, snacks) invites a digital marketer with market analyst skills to join the team.

Requirements and skills:

- Experience in developing and implementing digital strategies for brand promotion

- Experience in promoting brands in social media. Networks (real cases)

- Experience of working with advertising offices of the main digital platforms (Instagram, Facebook, Tik Tok, Youtube, etc.)

- Experience of interaction with digital- by agencies and influencers regarding the creation of content and a content plan

- Basic knowledge of targeting

- Basic knowledge of search criteria\selection of opinion leaders

- Knowledge of the basics of brand marketing< /p>

- Knowledge and constant monitoring of current trends in the digital channel

- Confident PC user

Main duties:

- Planning, budgeting and implementation of digital advertising campaigns by brands

- Ability to justify the chosen channel or method of promotion

- Control and monitoring of performance indicators of various communication channels

- Budgeting and control over the effectiveness of the use of the budget

- Monitoring the effectiveness of advertising placement, analytics

- Promotion of brands in social networks and YouTube

- communication with subscribers, processing comments

- Conducting tenders, drawing up production briefs, working with references

- Interaction with agencies, partners for the implementation of joint projects.

- Search and implementation of projects with influencers

- Work with the content plan: activity in development (concept, posting, raffles, challenges, etc.), coordination and control of content.  The ability to work both with agencies - partners, and directly with photographers, videographers.

- Work with the site, content;

- Analytics and tracking of trends in digital channels by market, category.

- Conducting effective communications with colleagues and close cooperation with the marketing department.

- Providing analytical reports on brand promotion.

- Preparation of project presentations

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Working conditions:

Official employment

Decent salary + bonus

Medical insurance