Digital marketer in Fialan

The Fialan digital marketer must meet the following requirements:

• has a strong background in PPC advertising, necessarily with successful cases with results. Stories that "I can't show results and numbers due to NDA" are not suitable.
• has a structured approach to work and advanced knowledge of such tools, such as: Google Ads, Google Analytics, Google My Business, Meta Ads Manager. Digital, like regular marketing, is a system. The ability to configure this system to work to enhance each individual instrument and achieve the overall goal is what we strive for - a system. , and solve problems independently, or find and propose cool solutions, from which it will be easy for the head of the department to choose the most relevant one. Speed ​​is one of the strategic directions of the entire business. We have the same attitude to decision-making.
• has analytical and critical thinking and knows how to look for growth points due to research, trends, new tools , or the market situation

What will the Fialan digital marketer do:

• provide the sales department with the necessary number of high-quality leads from digital channels involving paid traffic (Google Ads, Meta Ads Manager, partner programs)
• track lead acquisition cost and CTR within budget
• launch direct marketing companies ( e-mail, SMS, Viber notifications)
• develop a media plan for a month/quarter and monitor its implementation. Plans are based on the needs of the sales department, the season.
• generate ideas about new sources of attracting customers or improving existing channels.
< li style="font-style: normal; font-weight: 400"> control of the company's sites (correctness of work, provision of TK to developers as needed, removal of bugs, control of payments for hosting, domains).
• maintain and optimize Google Analytics and Google Business accounts.
• launch work on the market -places.
• take an active part in the work of the department, development of marketing activities and strategies for the promotion of the company, products, etc.
• build and implement communication plans in accordance with the strategy of the company's presence in social networks
• monitor the image companies in the intranet (SERM) and form it according to the positioning strategy
• report on your work to the manager. There are monthly and quarterly reports, they are nota lot, but they will show your efficiency and in the future will affect the bonus part of your motivation

And this is already an appeal to our future an employee When you compare our offer with others, consider that Fialan has been shaping this market for the past twenty years. We are confidently among the TOP 3 largest companies in Ukraine that organize logistics from China and around the world. During our work, we tried, tested, and scaled a bunch of digital marketing tools, but we still have a lot to strive for. The company has accumulated enough analytical data to have a basis for comparison and a reference point for improvement.