Digital marketer in INSTYTUTUM

INSTYTUTUM is a Swiss cosmetics brand created by a Ukrainian woman, Natalia Derkach, candidate of medical sciences, together with Swiss scientists with more than 30 years of experience in creating cosmetics. The key feature of the brand is the use of high concentrations of active ingredients with clinically proven effectiveness. Products are sold in the USA and other countries of Europe In 2023, the brand entered the UAE market and has ambitious plans for 2024. You can read more about our plans in the Forbes USA article. Our social networks: https://www.instagram.com/instytutumhttps://www.instagram.com/instytutum .uahttps://www.instagram.com/instytutum.arabiaWe are currently looking for an experienced specialist for the position of Digital marketer who will build an effective system of attracting traffic to brand sites to achieve business goals. Your future tasks: Development and implementation of an engagement strategy traffic to brand sites (PPC channels, SEO); Analysis of CA, competitors in organic and advertising output, targeting; Planning and management of processes, teams (in-house and contractors); Control and analysis of results, optimization, improvement of key indicators (ROI, CPA, CPC, CR, growth of traffic and sales from acquisition channels).Key markets: UAE, USA, Europe, Ukraine. You are suitable for us if: you have experience in a similar position for at least 2 years; and experience working with large budgets; you have expertise in finding and scaling new connections, improving existing ones; you have practical skills in running Meta Ads, Google Ads advertising campaigns; you know how to work with creatives, A/B testing and data analysis; you have deep knowledge in Google Analytics (GA4 does not scare you), experience working with Power Bi reports; Experience in SEO (contractor management, cooperation with the development team) will be a big plus. Work format: Full-time. Work is possible from different parts of the world We offer: discounts for employees on the brand's products, the opportunity to directly influence the strategy of development and promotion of a large Swiss brand; interesting cases and ambitious challenges; official competition; vacation of 30 calendar days.