Digital Manager in FARMA PERSONAL

"PHARMA PERSONAL" is a specialized recruiting agency

Digital Manager

Employer: domestic company

Functional responsibilities:

• Development and implementation of a digital strategy, as a plan of interaction with clients through digital tools with the aim their attraction and loyalty support.
• Development and implementation of advertising campaigns for the markets of Poland, Ukraine, Kazakhstan, as well as control of their implementation.
• Building system communication between the company and customers available online and offline channels
• Analysis of the market and competitors on the Internet (especially in social networks).
• Working with the company website: web analytics of the site, improvement of the site if necessary, SEO-optimization.
• Testing and evaluating the effectiveness of various communication channels and developing plans for developing new ones.
• Organization of events both online and offline.

Requirements:

• education: higher profile (preferably but not necessarily: marketing, economic, medical, pharmacological) + additional courses, training programs in marketing and digital marketing;
• experience in implementing successful promotional campaigns and setting up lead generation in LinkedIn and other social networks;
• developed project/organizational skills, practical experience in promoting new products/services to the market will be a significant advantage;
• understanding of the principles of writing advertising texts, creating content that attracts attention;
• ability to conduct several marketing projects in parallel and quickly switch between tasks;
• excellent communication skills and ability to work in a team;
• high level of proactivity and flexibility;
• English level — intermediate and higher (communication with contractors and partners);
• readiness for business trips to Poland (once every 3-4 months).