Digital & Leadgen marketing manager (B2B SaaS) in EDIN

EDIN is a Ukrainian product IT company that creates a digital B2B ecosystem for business.
We have been the leader of the electronic document circulation market in Ukraine for over 7 years. Our solutions are used by top companies in FMCG, retail, distribution and logistics.

We don't just automate processes - we make business efficient, flexible and reliable.

From paper to numbers.

Together we change business and the world for the better.

Development opportunities: 90% of managers grew up in the company.

motivation scheme and official design.

What do we expect from you?

• Proven experience in B2B SaaS or related tech segments. Understanding the sales funnel through digital for complex products in the enterprise segment.

• In-depth practical skills in paid lead generation: strategic planning, launch, optimization and scaling of Google Ads and Meta campaigns Ads.

font-style: normal; text-decoration: none">Experience in email marketing (SMS, messengers) will be a plus.
400; font-style: text-decoration: none">Experience of working closely with sales and product departments.
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What will you do?

• Development, launch and daily management of performance campaigns in in tandem with the contractor, in Google Ads and Meta Ads with a clear goal of lead generation for the company's portfolio of B2B SaaS products.

• Effective distribution and control of the marketing budget to paid channels to achieve volume, cost and quality goals led.

• Optimization of all stages of the marketing funnel — from the first click to the transfer of a qualified sales lead.

• Analysis of the effectiveness of campaigns and channels. Preparation of regular KPI reports, drawing conclusions and recommendations.

• Development of channels. Responsibility for the development of Email marketing, as well as Direct communication channels (SMS, messengers, push) to work with the lead base and increase conversion.

• Close daily cooperation with the sales department to set up the lead generation process, get feedback, and agree on goals. Interacting with the contractor and product team to create relevant assets.

But ifyou feel thatyou lack some skills, we are still waiting for your feedback, because we have vacancies for different levels of specialists!

And so that you can feel our atmosphere even better, here are the values, which we share:

• You are the main capital of the company
  The power of EDIN is in each of us. Ideas are valued here and development is supported.

• Try something new and be the first
  We experiment and find solutions to remain leaders.

• EDIN communications
  Transparency and quick exchange of information. Everyone will be heard here.

• Improve yourself every day
  We support learning, knowledge sharing and personal development.

• Do good with us
  Business should benefit society, so we join good causes.

• Be near and hear
  We support each other and celebrate victories together.

• Our client is always with us
  We value the trust of our customers and strive to exceed their expectations.

Join our team, where everyone cares about the success of others, and joint victories are the best incentive for development!