Customer Value Management (CVM) Project Manager in Fintech Farm

Customer Value Management (CVM) Project Manager

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About Fintech Farm

We are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks.

Our success builds upon a best-in-class product, customer experience, emotional engagement, viral marketing and deep credit decisioning expertise.

One of our founders had previously co-founded a highly successful Eastern European neobank with a multi million customer base.

We launched our first market with Leobank in Azerbaijan in 2021, where we have already established market leading positions. Our next market was Vietnam, where we launched Liobank in early 2023 and also gained solid traction.

We have a few more new markets in the pipeline for the next 12 months, and we are starting to build the team there.

Why Fintech Farm is a great place to be

Our ambition . We are looking to become a leading consumer digital bank brand in each market we operate, making it easy for consumers to interact with their money. You could be a part of this exciting journey.

Our culture.

Customers. We always go above and beyond to provide an amazing customer experience. We serve our customers the way we would want our mom to be served. And who said that banking has to be boring? We make our apps not just easy but fun to use.

People. We are all business partners in our company. Each of us thinks big, acts as if we own the place, and never takes “No” as an answer. We work with strong individuals whom we empower and trust rather than micromanage. Common sense rather than formal policies prevails in all that we do. We always stay curious and open-minded. We embrace the We over Me culture.

What You Will Be Doing:

• Develop and execute CVM strategy: Lead the creation and implementation of a comprehensive Customer Value Management strategy to enhance customer engagement and retention.
• Coordinate cross-functional teams: Collaborate with Data Science, Marketing, Product, and Customer Support teams to ensure seamless integration of customer insights into marketing campaigns and product development.
• Manage customer segmentation: Oversee the segmentation of customers based on product usage and behaviors to tailor personalized offers and communications.
• Optimize communication timing: Determine the optimal timing for customer communications to maximize engagement and conversion rates.
• Enhance communication channels: Identify and implement the most effective communication channels for different customer segments, ensuring messages reach the right audience at the right time.
• Build a communication library: Develop and maintain a repository of customer communication templates and offers to support targeted marketing initiatives.
• Monitor and report KPIs: Define key performance indicators for CVM initiatives and regularly track and report on performance against these metrics.
• Drive continuous improvement: Analyze campaign results and customer feedback to refine strategies and improve the effectiveness of customer interactions.
• Ensure data integrity: Collaborate with data analysts to ensure the accuracy and quality of customer data used in segmentation and targeting.

Who You Are:

• Experienced project manager: Proven experience in project management, preferably in a fintech or banking environment.
• CRM/CVM expert: Strong understanding of customer relationship management (CRM) and/or customer value management (CVM) principles.
• Excellent communicator: Strong communication and interpersonal skills to effectively collaborate with cross-functional teams.
• Analytical thinker: Analytical mindset with the ability to interpret data and derive actionable insights.
• Proactive and results-driven: Proactive and results-driven approach to managing projects and achieving business goals.
• Tech-savvy: Familiarity with data analytics tools and CRM software. Experience with BMP/ERP systems or Corezoid is a plus.

This role offers an exciting opportunity to shape and drive customer engagement strategies, working at the intersection of data analysis and marketing to deliver personalized experiences that enhance customer loyalty and satisfaction

What we are offering

• Competitive salary negotiable depending on the candidate level
• Share options
• We are still a start-up and more benefits are on the way