Customer Product manager (CRM) in PRO.people Recruitment Agency

Our partner is an international digital holding that operates in foreign markets (represented in 50+ countries of the world) and provides comprehensive services in the direction of marketing. In connection with the expansion of the staff, we are looking for a Customer Retention Manager. a high-quality communications strategy, the goal of which will be to increase the level of customer loyalty, reactivate consumers and develop non-standard bonus mechanisms and promotional offers. Key tasks: implementation of the overall brand strategy in various GEOs; planning, launching and analysis of customer retention, reactivation and cross-sale communication campaigns; segmentation and CA analysis; work on the automation of retention activities; work with trigger mailings; creation, optimization and development of communication channels (Email/SMS/Push/Personal message); setting tasks for the design and content team; reporting Experience and skills: work experience in a similar position from 2 years; experience working with e-mail platforms (eSputnik, SendPulse, HubSport or others); knowledge of the English language at the intermediate level; — knowledge and use of the following metrics: LTV, ARPU, Retention Rate, Churn Rate, ROMI and ROI, GGR and NGR; understanding the impact of metrics on communications: Open Rate, Click Rate, CTOR, Delivery Rate, Spam Complaint Rate, Unsubscribe Rate, Domain Reputation; experience of conducting A/B tests — working with audience segmentation to build an effective communication strategy with each client; know the basics programming (HTML, CSS) and layout; the ability to plan your work process Stages of selection: Interview with a recruiter — Interview with a potential manager — Collection of references — Job Offer. The company offers: by joining us, you will get incredible opportunities for professional growth as part of working with world-class projects. We have many years of experience working in export markets, which opens up many interesting challenges and opportunities to expand your professional skills; we strive to provide you with everything you need to successfully complete your tasks. That is why we have developed an effective system of adaptation and onboarding, which will allow you to get used to it quickly and get all the necessary support. Even if you already have some experience, we are happy to share our knowledge and vision to help you develop even more; the company values ​​training and self-development, so we offer extensive opportunities for corporate training, specialized courses and access to our own resource library. You will be able to constantly update your knowledge and skills, which will become your additional competitive advantage; we also understand the importance of flexibility in work, so we provide the opportunity to work in a hybrid work format (office/remote), which will allow you to balance your personal and professional life. You will be able to work in a comfortable environment and choose a work mode that suits you; we offer a full-time working schedule from Monday to Friday from 9:00/11:00 to 18:00/20:00. Join us and we will do everything possible to ensure your success, development and satisfaction at work in our company!