Customer Product manager (CRM) in PRO.people Recruitment Agency

Our partner is an international digital holding that operates in foreign markets (presented in 50+ countries of the world) and provides comprehensive services in the direction of marketing, in connection with the expansion of the staff is looking for a Customer Retention Manager

We are looking for aspecialist with a creative and analytical approach who will help build a high-quality communication strategy, the goal of which will be to increase the level of customer loyalty , consumer reactivation and development of non-standard bonus mechanics and promotional offers

Key tasks:

• implementation of the overall brand strategy in different GEOs;
• planning, launch and analysis of retention communication campaigns , reactivation and cross-sale of customers;
• segmentation and analysis of CA;
• work on the automation of retention activities;
• work with trigger mailings;
• li>creation, optimization and development of communication channels (Email/SMS/Push/Personal message);
• setting tasks for the design and content team;
• reporting

Experience and skills:

• 2 years of experience in a similar position;
• experience of working with e-mail platforms (eSputnik, SendPulse, HubSport or others);
• knowledge of the English language at an intermediate level;

  - knowledge and use of the following metrics: LTV, ARPU, Retention Rate, Churn Rate, ROMI and ROI, GGR and NGR;

• understanding of the impact on communication metrics: Open Rate, Click Rate, CTOR, Delivery Rate, Spam Complaint Rate, Unsubscribe Rate, Domain Reputation;
• experience of conducting A/B tests

  — work with audience segmentation to build an effective communication strategy with each client;

• know the basics of programming (HTML, CSS) and layout;
• ability to plan your workflow

Stages of selection:

• Interview with a recruiter - Interview with a potential manager - Collection of references - Job Offer.

The company offers:

• joining us, you will get incredible opportunities for professional growth within the framework of working with world-class projects. We have many years of experience in export markets, which opens up many interesting challenges and opportunities to expand your professional skills ;
• we strive to provide you with everything you need to successfully complete your tasks. That is why we have developed an effective adaptation and onboarding system that will allow you to get used to it quickly and receive all the necessary support. Even if you already have some experience, we are happy to share our knowledge and visionto help you develop even more;
• the company values ​​training and self-development, so we offer extensive opportunities for corporate training, specialized courses and access to our own resource library. You will be able to constantly update your knowledge and skills, which will become your additional competitive advantage;
• we also understand the importance of flexibility in work, so we provide the opportunity to work in a hybrid work format (office/remote), which will allow you to balance your personal and professional life. You will be able to work in a comfortable environment and choose the work mode that suits you;
• we offer a full-time working schedule from Monday to Friday from 9:00/11:00 to 18:00/20 :00.

Join us and we will do our best, to ensure your success, development and satisfaction at work in our company!