Purpose of the position: Effective management of communications with current customers, increase in conversion through the onboarding funnel, increase in customer use of bank services and products, decrease in customer churnFunctional duties connections:control of the CRM system (OneBox), creation of settings and implementation of algorithms, elimination of possible problemssearch for possible methods of improving the CRM systemanalytics, work with statistical data, segmentation of clientsbuildi
Purpose of the position: Effective management of communications with current customers, increase in conversion through the onboarding funnel, increase in customer use of bank services and products, decrease in customer churn
Functional duties connections:
- control of the CRM system (OneBox), creation of settings and implementation of algorithms, elimination of possible problems
- search for possible methods of improving the CRM system
- analytics, work with statistical data, segmentation of clients
- building a communication system with clients and reporting on it
- development and implementation of a monthly communication plan together with business divisions
- preparation of "cleaning" of the client base, deletion of unnecessary data and addition of necessary data
- preparation and distribution of messages to clients
- planning, control, generation of reports on the conducted activities.
- formation of tasks for developers, copywriters, designers, marketing managers
Necessary qualification requirements:
- CRM work experience/ retention as a manager or head of the loyalty program
- Possession of basic MySQL, HTML skills is desirable
- Experience in setting up CRM systems (OneBox will be a significant advantage)
- Experience in financial niche will be an advantage
- Understanding and practical application of RFM, LTV and other relevant concepts and metrics.
Conditions: