CRM VIP Manager in Gorilla.ua

If you are interested in working with the most valuable segment of users, building long-term relationships and creating a truly personalized experience, join. This is about the quality of interaction, not the number of shipments.

What is required of you:

• 3+ years of experience in CRM in the field of iGaming;
• Experience with the VIP segment;
• Experience with the GR8 platform (preferred);
• Understanding approaches to personalized communication (email/SMS/push/messengers);
• Confident knowledge of casino mechanics (bonuses, tournaments, individual offers);
• Experience in building retention strategies for high-value users;
• Deep understanding of CJM for VIP: identification of growth points, bottlenecks, optimization of experience;
• Strong analytical skills: segmentation, LTV, behavioral analysis;
• Experience with A/B testing and working with hypotheses;
• Ability to work autonomously and make data-driven decisions.

Your mission if you accept the challenge:

• Development and implementation of CRM strategy for the VIP segment;
• Building and development of personalized scenarios of interaction with high-value players;
• Creation and optimization of VIP CJM: from onboarding to re-activation;
• Launch of individual offers, bonuses, promos and gamification mechanics for VIPs;
• Working with trigger and lifecycle campaigns with an emphasis on personalization;
• Analysis of the effectiveness of communications and impact on key metrics (LTV, retention, ARPU);
• Generation of insights and initiatives for the growth of the VIP segment;
• Close interaction with product, analytics and marketing teams;
• Setting tasks and monitoring execution in ClickUp/Jira.
  
  Would be a plus:
• Intermediate English;
• HTML/CSS (template editing);
• Experience with a sports book;
• Experience in building VIP programs (loyalty/tiers/rewards).

What do we offer?

• Working in a team that lives and breathes the gaming industry;
• Space to implement your boldest ideas and innovations;
• The opportunity to be part of large-scale projects that change the online gaming market;
• Flexible work schedule;
• Corporate dinners that you want not to miss to skip;
• Holiday surprises and nice bonuses for special dates;
• Opportunity to attend training events;
• Hybrid form of work;
• Sickness and day off compensation;
• Attractive compensation and bonuses that will make your heart beat faster.

Send your resume and we will gladly consider your candidacy. We are waiting for you in our team challenge!