CRM/Retention Manager (iGaming) in Milionix

Hello!
We are Milionyx, an incubator and business integrator in the field of performance marketing.

We manage a portfolio of projects and create our own products, ensuring their stable growth and efficiency.

Milionyx is speed and drive. We need a CRM/Retention Manager who will help build a cool communication system and make users fall in love with our product.

Why you will like us

• Growth: career, income - everything depends on your efficiency.
• Team:friendly atmosphere, support and knowledge sharing.
• Space for initiatives:your contribution will have a direct impact on product development.

What we expect from you

• Experience as a CRM/Retention Manager in iGaming. 
• Experience in setting up CRM systems.
• Experience in building a complete Customer Journey Map, trigger chains and email funnels.
• Skills in managing CRM campaigns on all communication channels.
• Experience in developing and managing loyalty programs and VIP programs.
• Confident command of analytical tools: Tableau, Power BI.
• Deep understanding of key KPIs: LTV, ARPU, Churn, retention, CTR.
• Experience in building an analytics and reporting system for CRM campaigns.
• Skills in user segmentation and managing their life cycle.
• Creativity and the ability to create interesting and relevant content.
• Experience in email deliverability management.
• Proficiency in English. in a language at the B1 level.

Your tasks

• CRM system setup and management.
• CRM strategy development and optimization in accordance with business goals.
• Development of communication strategies, user retention and return strategies.
• Development of VIP programs and loyalty programs.
• Planning, launch and optimization of multi-channel CRM campaigns (Email, SMS, Push, in-game messages, etc.).
• Setting up automated flows, triggers and user journeys.
• User segmentation.
• Collection and analysis of CRM campaign results.
• Tracking and optimization of KPIs: LTV, ARPPU, Retention, Churn.
• Conducting A/B tests to increase efficiency.
• Analysis of competitors and user base for relevant offers.

Do you want to create cool communications? - we are waiting for your feedback!