CRM Marketing Manager in Mine

Are you fueled byalove for gaming 🕹️ and adesire toexceed customer expectations? Join our team and help shape the future ofCRM🚀!What todo:Manage and optimize the CRM platform toenhance customer engagement, segmentation, and personalization.Develop and implement acomprehensive CRMstrategy, including email, web push, and on-site communications, toincrease customer retention and engagement.Design and execute customer segmentation strategies toensure relevant and targeted messaging todifferent customer segments. Utilize A/B testing tocontinuously improve CRM activities effectiveness.Monitor, analyze, and report onthe performance ofCRMinitiatives, making data-driven recommendations for optimization and improvements.Collaborate with the Marketing, Product, and Analytics teams toalign CRM activities with overall company goals and strategies. Control production ofall necessary materials.Stay up-to-date with the latest industry trends, best practices, and emerging technologies related tocustomer retention and CRM.Your superpowersPossess 2years ofexperience inCRM, Retention, Email Marketing.Proficiently utilize CRM platforms and marketing automation tools, with atrack record inuser segmentation and personalized offer creation.Excel incommunication and interpersonal skills, fostering effective collaboration across departments and with third-party vendors.Demonstrate hands-on experience invalidating product hypotheses across all funnels (Reg2FD, FTD, STD) and implementing triggers toboost gaming activity. Deep understanding ofgamification tools and mechanics.Analytical and data-driven, adept atinterpreting customer data todrive informed decisions for CRMinitiatives. Expertise inanalytics tools such asGA4, Tableau/Hasan, Amplitude, Looker Studio, orequivalents, for campaign reporting and optimizing customer lifecycle journeys.Demonstrate strong copywriting abilities, capable ofproducing engaging and persuasive content tailored todiverse customer segments.Possess aresults-oriented mindset, focused onachieving measurable enhancements incustomer retention and CRMperformance.HTML/CSS skills utilized inthe creation ofemail templates and emails.Intermediate (B1) English proficiencyPossessing afervent passion for Counter-Strike and deep familiarity with the gaming industry would beasignificant advantage for this role.