CRM Manager in Westman Atelier

About Westman AtelierA new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrityBalancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge scienceAbout Our FounderGucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.Position SummaryReporting to the Director of Digital Marketing, we are seeking a data and metrics-driven CRM Manager to foster a long-term relationship with our customers, contribute creative insights and ideas, and support key company goals by owning the Westman Atelier customer journey. This role will own the expansion strategy for our loyalty and retention efforts, including but not limited to building out a robust loyalty program, building on our current email and SMS strategy, and crafting customer journeys to maximize retention and LTV.Responsibilities:Lead the strategic vision for Westman Atelier's retention efforts in partnership with the Marketing organization (digital marketing, product marketing and brand)Work closely with Digital Marketing lead to build customer journeys that maximize replenishment, repurchase, and LTVOwn the day-to-day execution of the email and SMS channels – creative briefs, project management, build, QA, copy, calendar, etc.Overhaul current customer journeys including, but not limited to welcome flow, lapsed, and replenishment campaignsProvide clear metrics of success and KPI’s across goals Spearhead efforts for growth across email, SMS, and loyalty program sign-upsTake nascent loyalty program and operationalize to drive growth and differentiationSpearhead any changes to program based on learningsLead loyalty program forecasting and budgetTake a holistic view on number of customer contacts providing a high-level strategy on customer segmentation, how we speak to each consumer, and how oftenLead BAU strategy of SMSProvide clear and concise recaps on performance of retention channels, best practices, benchmarks, and key learningsPresent learnings and ideas in recurring business review meetings (weekly, monthly, quarterly)Deep dive into the email program, contributing to overarching strategy, reporting, revenue, Open rate, CTR goals as well as other KPI’sGenerate strategic SMS and email list growthDevelop VIP and customer cohort clienteling strategy Contribute to demand generation ideasRequirements:Bachelor’s degree in Marketing, Communication or related field3-5 years of hands-on experience in CRM and/or scaling performance marketing channelsExperience with email service providers and CRM software, Klaviyo experience a plusStrong ability to partner with both creative and data-driven teamsAgile, highly organized individual with a knack for data and drive to innovateInterest in the beauty industry and startup experience are a plusThis is a remote position.Powered by JazzHRuujw0kLRVU Show more Show less Должностной уровень Руководитель среднего звена Тип занятости Полный рабочий день Должностные обязанности Другое Отрасли Интернет-издательство