Responsibilities: - Development and optimization of promo, trigger and transactional communications; - Development of existing and search for new communication channels; - Work with metrics: Retention Rate, Reactivation Rate, MAU, DAU, Bonus Rate; - Audience segmentation: work with cohorts and by groups of users; - Setting up and launching promo mechanics for different types of audiences; - Setting up and launching communications; - Forming and testing hypotheses to improve company metrics; - Au
Responsibilities: - Development and optimization of promo, trigger and transactional communications; - Development of existing and search for new communication channels; - Work with metrics: Retention Rate, Reactivation Rate, MAU, DAU, Bonus Rate; - Audience segmentation: work with cohorts and by groups of users; - Setting up and launching promo mechanics for different types of audiences; - Setting up and launching communications; - Forming and testing hypotheses to improve company metrics; - Automation of successful tests; - Interaction with other company departments. Requirements: - CRM experience from 1 + years (gambling/betting); - high analytical skills; - adaptability, responsibility, flexibility; - readiness for high workload/dynamic work; - knowledge and ability to navigate sports events