CRM and Retention Marketolog in ProCare

ProCare is a manufacturer and distributor of face and body cosmetics. Our portfolio includes 12 own brands and hundreds of private label brands. We create high-quality cosmetics that are effective, efficient and meet European quality standards.

Our goal is to prove in practice that Ukrainian cosmetics are competitive, high-quality and effective, to popularize the brand of Ukrainian cosmetics in Ukraine and the world.

Our values are respect for each other, honesty, support and help, high results, development and improvement, love for our work.

We are currently looking for CRM & Retention Marketer, this specialist should be engaged in:

• building a system of personalized communications,
• increasing LTV and frequency of purchases,
• implementing automation in KeyCRM,
• managing email / SMS / push / web-push channels,
• creating loyalty programs and managing by client segments.

This is a role about analytics, triggers, segmentation and systemic impact on revenue, not about letter design.

Zones responsibilities:

CRM strategy and analytics

• Develop and implement CRM and retention strategy for e-com and brands;
• Work with KeyCRM: segmentation, triggers, automation, priorities;
• Track key metrics: LTV, Retention Rate, AOV, purchase 2/? time, churn rate;
• Conduct cohort analyses, RFM segmentation, user behavior assessment;
• Look for insights in the database and propose solutions that increase repeat sales.

Automations (email, SMS, push, web-push)

Control over segmentation, frequency, relevance of messages;

Implement and optimize automations:

• welcome series (from the first contact to the first purchase),
• abandoned cart / browse,
• replenishment triggers (repeated purchase after product),
• win-back (return of inactive customers),
• post-purchase flow (collection of feedback, cross-sell).

Loyalty programs

• Develop and implement a loyalty program: mechanics, bonuses, cashback, levels;
• Analyze the effectiveness of the program and increase customer engagement;
• Create stimulating scenarios for repeat purchases.

Direct-Marketing and Personalization

• Launch e-mail / SMS / push campaigns: activation, retention, reactivation;
• Work on personalization of content and offers;
• Create cyclic communication calendars;
• Conduct A/B testing and optimize CTR, open rate, conversion to purchase.

Communication with teams

• Work with the Head of Digital - adopt priorities and metrics;
• Cooperate with marketing, analysts, e-com, design;
• Control the quality of data collection in CRM and their correctness.

The candidate we need:

• 2+ years in CRM / retention / lifecycle marketing (beauty, fashion or e-com is a big plus);
• Experience with KeyCRM or similar systems (Retently, Klaviyo, Mindbox);
• Knowledge: RFM analysis, cohort analysis, LTV, segmentation, retention funnels;
• Experience in building automation and trigger scenarios;
• It will be an advantage: experience in beauty or FMCG, experience with affiliate programs, understanding of e-commerce unit economics.

What we offer:

• Work schedule (Monday - Friday, from 9:00 a.m. to 6:00 p.m.);
• Working with an interesting and high-quality product;
• Paid training (courses and trainings);
• Professional development and implementation of bold ideas;
• Discounts on own-brand cosmetics 50%;

Join the ProCare team!

For details: +380934074229, Olena