Creative Marketing Manager in Fintech Farm

About Fintech Farm

We are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks.

Our success builds upon a best-in-class product, customer experience, emotional engagement, viral marketing and deep credit decisioning expertise.

One of our founders had previously co-founded a highly successful Eastern European neobank with a multi million customer base.

We launched our first market with Leobank in Azerbaijan in 2021, where we have already established market leading positions. Our next market was Vietnam, where we launched Liobank in early 2023 and also gained solid traction.

We have a few more new markets in the pipeline for the next 12 months, and we are starting to build the team there.

Why Fintech Farm is a great place to be

Our ambition. We are looking to become a leading consumer digital bank brand in each of the markets we operate making it really easy for consumers to interact with their money. You could be a part of this exciting journey.

Our culture. Common sense rather than formal policies prevail in all what we do. We have no subordinates, we are all partners in this. We work with strong individuals whom we empower and trust rather than micromanage. Each of us thinks big, acts like they own the place and never takes “No” as an answer. We relentlessly pursue excellence, pushing ourselves and our products to get better than the day before. We like Mondays more than Fridays as we are always hungry for new challenges and opportunities. Excitement and enthusiasm drive our workweek.

Position Overview:

Fintech Farm is seeking a talented and innovative Creative Marketing Manager to lead our creative marketing initiatives. You will lead a dynamic team of designers and marketers, fostering a collaborative environment to produce high-impact creative content for our performance activities! 🎨✨

Key Responsibilities:

— Develop and deliver ad creative concepts and reworks for company products aligned with specified KPIs. 🎯

— Provide comprehensive support and enhancement of the creative flow for User Acquisition Managers (UAMs).

— Manage the Creative Marketing team, including planning workflows, reporting performance, and motivating team members. 📊📈

— Establish and maintain efficient processes for creative marketing. 🔄

— Develop methodologies for testing ad materials and lead market analysis to spot trends and create strong creative concepts. 📈🔍

— Oversee the ideation and production of advertising content for platforms such as Facebook, TikTok, and Google Ads. 📱💻

— Analyze competitors’ concepts and our own creative elements, user funnels, and test results to generate insights and optimize future campaigns. 📊🔍

— Coordinate procurement of assets from designers, agencies, and influencers. 🖼️🤝

— Conduct brainstorming sessions and team activities to foster effective idea generation. 💡🧠

— Write and approve briefs for designers and content creators. ✍️

— Monitor and analyze the effectiveness of advertising creatives, providing actionable feedback. 📈📊

— Automate creative processes in collaboration with the development team. 🤖

Qualifications and Experience Requirements:

— Minimum 2 years of experience in a similar position, with at least 1 year as a Creative Marketing Team Lead.

— Proven experience in managing teams. 👥

— Demonstrated ability in creating and implementing creative concepts and testing approaches. 🎨

— Basic knowledge of User Acquisition.

— Strong leadership skills with the ability to inspire and motivate a team. 💪✨

— Proficiency in managing workloads and meeting deadlines. ⏰

— Ability to see the bigger picture and meet the KPIs of fintech products. 🌐

— Excellent communication and presentation skills. 🗣️📊

— Upper-Intermediate English proficiency or higher. 🇬🇧

— Experience in digital marketing and performance marketing is a plus.

— Strong analytical skills and critical thinking for generating and testing creative hypotheses. 🧠🔍

— Proficiency in market and competitor research and understanding key marketing metrics (CPI, CTA, CTR, ROI).

— Experience with advertising platforms like Facebook, Google, Snapchat, TikTok, etc. 📱📊

— Familiarity with technical tasks for designers. 💻🎨

— Ability to manage high workloads and deadlines. 🏃‍♂️💼

— Motivated and proactive in suggesting and implementing improvements. 🚀

— Self-disciplined in organizing work processes and decision-making. 🗂️

— Effective communication skills, both for giving and receiving feedback. 🗣️🔄

— Proactive, curious, and adaptable to changes. 🌟🔄

If you’re ready to make an impact and help us drive our creative marketing efforts to new heights, apply today and join the Fintech Farm team! 🚀🌟

Application Process:

Please submit your resume and a cover letter detailing your experience and why you are the ideal candidate for this position