Creative marketer / YouTube Producer in ABM Cloud

Who we need:

We are looking for a creative marketer who will take over the full cycle of YouTube channel development: from strategy and formats to filming, editing, analytics and adaptations to other social networks. A person who understands video as a marketing tool, knows trends and knows how to create content that works for the product and attracts the audience. 

Your tasks will be:

Strategy and formats

• Develop a holistic development strategy YouTube channel. 

• Define formats that should be on the channel: educational, expert, demo, interview, podcast, vlog. 

• Optimize and relaunch current formats, make them more interesting and more effective. 

 

Market analytics

• Analyze YouTube channels of competitors and related niches, determine their strengths/weaknesses. 

• Formulate recommendations for our positioning and content solutions. 

 

• Finish scripts from product teams — add creativity, structure, “hooks” and an interesting format. 

 
• style="font-weight: bold">TC for the designer for YouTube covers (titles), previews and other visuals. 

• Ensure consistency of style across all channels. 

Publishing and optimization

• Video publishing: descriptions, titles, tags, keywords, hashtags, sections, links, buttons. 

• Full optimization of content for YouTube SEO. 

Analytics

• Monitoring key indicators: CTR, retention, views, conversions, subscriptions, leads. 

• Analysis of leads in CRM (which videos bring customers, which content works better). 

Reels/Shorts/Clips. 

YouTube and Google Ads

• Run YouTube Ads and Google Ads for video content. 

• Analysis of results, optimization, preparation of recommendations regarding budgets and formats. 

What we expect from you

• Experience with YouTube or video content (marketing / production / SMM). 

• Understanding YouTube algorithms, formats and SEO. 

• Basic shooting and editing skills. 

• Sense of style and creativity, understanding of visual storytelling. 

• Ability to work with scenarios, structure information. 

• Experience in data analysis and working with analytical tools. 

• The ability to provide quality TK to the designer and video editor. 

Will be a plus: 

• Experience in a product IT company. 

• Understanding B2B/ SaaS communication. 

• Examples of work / YouTube / Reels / Shorts. 

What we offer:

• Working with strong technology products and a cool team. 

• The ability to run your own formats and ideas. 

• Impact on the company's brand communication through video. 

• Access to production, engineering, designers and product teams. 

• Stable and competitive compensation. 

• Complete freedom in experiments and development of the channel.
  

• Professional growth. Internal courses and seminars, guest speakers, corporate library, English lessons.
  
• Comfortable working environment. Cozy office house: summer terrace, lounge area, etc. Possibility to work remotely or in a hybrid format.
• Sports. We participate in races, marathons, bike rides.

• corporations and much more.