Creative Copywriter/Content Team Lead - hybrid role, Kyiv in ScaleJet | eCommerce HR agency

Our client, an ambitious product team with its own traffic buying, which creates modern information solutions and tests them on international markets, is looking for an experienced head of the content direction. We are looking for a specialist who will be able to "from scratch" determine the most promising channels for existing products in different geos and, together with SMO, will develop and implement content funnels and CRI for them. We immediately give the opportunity to involve our own / or our recommended performers on the outstaff, and later if necessary, we can consider recruiting an in-house content team. Background Experience with all major content formats, traditional social media (primarily Meta, TikTok), blogs, mailings, video scripting. More niche Quora, Reddit, Discord will be a plus. X will be a plus. By "experience" we mean first of all the manual preparation of content, and not the making of strategies. Experience working with various markets is desirable not only in the post-CIS territory, but also in European countries, the USA, Canada, and Latam. However, this is not a mandatory requirement, if necessary, it will be possible to learn in the process. Experience managing a small team of 3-4 people will be a plus, but not a must. Deep understanding of interaction with design and buying, experience in creating adsets, performance campaigns in conjunction with a designer / design department. Experience with infobiz and/or Edtech products will be a plus. Experience building content funnels, understanding how lead magnets, tripwires and chatbots work will also be an advantage. Understanding ChatGPT and AI tooling as such. Basic prompt writing skills. English level B2. Responsibilities Preparation of hypotheses of creatives / adsets based on feedback from media buyers. Development (at the start together with SMO) and implementation of content funnels, their measurement and optimization. Including the development of lead magnets and trip wires Writing short video scripts Creating content plans and rubrics Researching new target markets, writing go-to-market logic from the point of view of content tools Development (together with SMO) of content logic for retention on various company products Writing prompts for automation of linear tasks Development Ability to quickly move to delegation of linear tasks to an outstaff team. First of all, we are looking for a person who knows how to think and create frameworks for the implementation of tasks. Delegating this implementation is not a problem. Possibility to onboard part of the in-house content team if necessary. Bonuses from the effectiveness of content funnels / the number of conversions from organic leads. The ability to test literally any hypotheses without restrictions and bureaucracy. The ability to initiate the creation of micro-products based on one's own ideas and implement them together with colleagues, receiving additional profit if the product works. Profiled training. We are always ready to provide you with all the tools to gain knowledge and maximize your development. Location: Kyiv. The position involves a hybrid work format. Show more Show less Position level Not applicableType of employment Full time Job duties Marketing, Public Relations and Writing/Editing Industries Business consulting and services