Content writer in Bright Gaming

Who is LuckyStart?

LuckyStart is a powerhouse of digital marketing specialists bringing fun online casino experiences to the
online gambling world.
LuckyStart Casino provides players with an entertaining place to spend their time while being guided
through the levels of the VIP program, receiving exciting bonuses as they go. With an ever growing digital
presence in the casino world, we are looking for someone with a drive for results and success to take our
brand to the next level.

Role Overview

The ideal candidate will have a strong understanding of the casino industry and games, excellent writing
skills, and a creative flair.The Casino Content Writer is responsible for creating engaging and informative
content that promotes the casino and its services through a variety of content, including emails, articles,
social media posts, and the website. Reporting to the CRM Manager you will work closely with the team
to implement and enhance the overall CRM strategy bringing the LuckyStart brand to life. You will create
copy for new marketing campaigns, aimed to increase retention and conversion rates, along with
improving customer value, experience and engagement.
With CRM at the heart of the business, brand tone and customer engagement to build and strengthen our
loyal customer base should be at the front of your mind. This role will suit a motivated, organised and
proactive person wanting to be a part of a fast paced digital business. You must have good
communication skills and an eye for detail. You must be an enthusiast for driving user experience and
results.

Responsibilities

● Produce ongoing content for all relevant channels of the casino
The ability to come up with engaging content for ongoing promotions and marketing campaigns
Excellent spelling and grammar. Proofreading your own work is vital
Ensuring the brand theme is always present in the messaging so that marketing campaigns have
a strong and clear instruction to push conversion
Become an expert on the LuckyStart brand tone of voice
Working with the CRM team to monitor specific content / subject lines used in campaigns and
success rates so that maximum engagement can always be reached
Meet daily / weekly deadlines and objectives in a fast-paced environment.
The ability to turn around adhoc promotions at short notice
Requirements
● At least 2-years experience as a content writer in igaming / casino
Strong knowledge in online casino products
High level written and spoken English
Experienced in content writing for casino promotions
Proactive, meticulous, and organised
Proficient using Microsoft Office, Google Docs
Eager to learn and willing to go above and beyond
An understanding of SEO is a plus

What We Can Offer:

Remote working
Flexible working hours
24 days holiday
Paid sick days
Company Performance Bonuses
Monthly gym membership after probation period
Education compensation after probation period