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Consumer Journey Manager (RRP / Ploom) strategy and development manager in JTI / Japan Tobacco International
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JTI / Japan Tobacco International
Consumer Journey and Channel Strategy and Development Manager Distribution (RRP / Ploom) (ConsumerJourneyManager bold">)
Your area of responsibility will be: local market. Development and implementation of a comprehensive consumer journey strategy (consideration > trial > use > retention)
Participation in strategic and annual planning of brand activation initiatives, including omnichannel consumer engagement programs.
Determine the role of each channel (Own Retail, e-commerce, trade, HoReCa, digital, Consumer Care) in the consumer journey.
Develop strategies for each channel according to consumer needs and regulatory requirements.
Optimize distribution models to support trial, learning, conversion and retention.
Ensure a consistent experience across all channels, leveraging the strengths of each.
Align channel strategy with sales, retail and operational capabilities.
Analysis of the effectiveness of marketing and activation programs at all stages of the consumer funnel using key performance indicators (KPI).
Analysis of internal and external data to understand consumer needs, market trends and competitive environment.
Evaluating brand performance (strengths and weaknesses, opportunities and risks) and initiating changes in brand or portfolio strategy.
Interaction with analytics and research teams to generate marketing and consumer research requests.
Planning, control and optimization of the brand activation budget with a focus on investment efficiency and achieving optimal ROI.
Definition of commercial priorities and optimal allocation of resources according to business goals, KPIs and local regulatory requirements.
* Reduced Risk Products (RRP) are products that have the potential to reduce the risks associated with smoking.
What we offer:
Mixed work model - 50/50 (office work / remote work). During the period of martial law in Ukraine - the format of "remote work" with visiting the office one mandatory day a week and for business of critical need
Working in the Kyiv central office on Podil with an area equipped for work during an air raid
Flexible working schedule
28 days of paid vacation
Competitive salary
Attractive compensation package including health insurance, life and disability insurance, partial lunch allowance and sports and health services, a one-time payment to help arrange "remote work"
Participation in the Well-being program, which includes the Employee Support Program (consultations of a psychologist and other specialists), well-being webinars and volunteer initiatives
Wide training and development opportunities
Who are we looking for? As a professional, you have:
Higher education, preferably in the field of marketing, communications or business
Minimum 5 years of experience in a marketing environment in FMCG (alcohol or tobacco industry preferred) or consumer electronics
Native Ukrainian and fluent English
Fromgood knowledge of MS Office (with a focus on Excel, Power Point). Experience in Power BI, SimilarWeb
Experience in planning and managing Direct-To-Consumer, CRM, social media, SEO, e-commerce, traditional channels and consumer data collection (SEO, google analytics), web content management and digital marketing
Experience brand ecosystem management, including internal and external monitoring and management of online marketing policies
Experience in project management
Well-developed interpersonal and communication skills at all levels
Responsibility for your result and independence in decision-making
During the selection process you are expected to:
Communication with Talent Advisor
Predictive Index Test
Online meeting with a representative of the "People and Culture" department
Final online meeting with the Line Manager and Director of the Marketing Department (business case presentation)
Job offer
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