CMO/Marketing Director in the product IT company (remote) in Preis HR agency

For our client, a product IT company, we are looking for a CMO/Marketing Director, working remotely.

Role mission:

Build marketing as a managed business function that delivers predictable growth in key platform metrics (GMV, active payers, CAC/LTV, retention, market share), and integrated with product, finance and board.

Necessary skills:

. Experience in managing performance marketing and growth channels with responsibility for the result.

. Practical experience in product marketing (positioning, GTM, messaging).

. Experience in brand and PR development at a strategic level.

. Strong analytical expertise (CAC/LTV/ROMI, attribution).

. Experience managing teams and contractors.

. Experience in product companies / marketplace / SaaS (will be a plus).

. Work experience in EU markets.

Key tasks:

Strategy and management:

. Development of a marketing strategy for key markets and segments (UA/EU).

. Formation of the annual plan and quarterly OKR/KPI.

. Building a system of budgeting and prioritization of investments according to ROI/ROMI.

Performance & Growth:

. Management of performance channels (PPC, SEO, retargeting, affiliates, CRM) through data and experiments.

. Optimization of CAC, CPA.

. Collaborate with the product on key conversions and supply/demand funnels.

Product Marketing (PMM):

. Positioning of products and features for different segments.

. GTM feature and product launch plans.

. Benefit-driven communications, landing pages and selling materials.

Brand, PR and communications:

. Formation of brand strategy, key messages and tone of voice.

. Construction of system work of PR, content, SMM and external communications.

. Development of media presence and brand indicators.

Analytics and reporting:

. Restart marketing analytics: CAC, LTV, ROMI, retention, attribution.

. Dashboards by markets and channels.

. Regular executive reports for management.

Team and processes:

. Reformatting and development of the marketing team.

. Management of in-house specialists and outsourced contractors.

. Implementation of processes, rhythms and work standards.

The company offers:

. Remote work with full-time employment and a clear area of responsibility.

. The ability to directly influence the product, key business metrics and the company's growth rate.

. Freedom to develop and implement own ideas: initiatives are supported, and decisions are made quickly.

. Professional growth through the scope of tasks, access to data, work with the product and management.

. A professional, friendly and dynamic team that focuses on results and transparent interaction.

About Preis HR agency:

Recruiting services:

• Search for IT and digital specialists

• Selection of top managers for all areas

• "remote recruiter" service

• Executive search / headhunting

Site: https://preishragency.com.ua

Send your resume to: [email protected]