CMO (Gambling) in ASAP Solution

We are now on the lookout for a CMO for an iGaming product. Strong brand with African geo licenses and Curacao license

Main task:

- Formulate and implement the marketing strategy for the next 12 months for Acquisition, Retention and Reactivation.

Tasks:

- Marketing Strategy: develop and implement a comprehensive marketing strategy for all markets (analyze, adjust,grow);

- Brand Management: Manage and expand Tier 1-3 brand presence.

- Customer Acquisition: implementation of customer acquisition strategy ( performance marketing, SEO/SEM, social media, partnerships and other digital channels;

- Customer Retention. Implementing strategies to increase player retention and increase their LTV, including through personalized marketing campaigns and loyalty program;

- Analytics and data analysis: using data to optimize marketing campaigns, improve ROI and analyze customer behavior;

- Budget management (defining and managing, ensuring efficiency and maximizing ROI.

Skills:

- Over 5 years in a senior position in iGaming marketing;

- Deep understanding of iGaming markets, including cultural nuances and customer behavior;

- Strong analytical skills and proficiency with marketing analytics tools;

- Experience managing and leading cross-functional marketing teams;

- Excellent communication and negotiation skills;

- Fluent English (C1)

- Specific cases of success in other companies.