CMO / Digital Marketing Director / Acquisition Director in CLARYFI

4 вересня 2024

CMO / Digital Marketing Director / Acquisition Director

Варна (Болгарія)

Company Overview:

• Marketing Strategy Development: Craft and implement a robust marketing strategy aligned with the company’s growth stages, with a key focus on driving customer acquisition.
• Customer Acquisition Leadership: Lead customer acquisition efforts, leveraging data and insights to drive efficient subscription growth across various channels.
• Media Mix Optimization: Strategically manage and optimize the media mix to maximize acquisition across channels including social media, search engines, influencers, and affiliate networks.
• Analytics Management: Oversee the analytics team to deliver subscriber forecasts, track viewing trends, develop segmentation models, and measure the impact of CRM campaigns.
• Budget Management: Prepare and manage the digital marketing budget, ensuring effective allocation of resources to maximize ROI.
• Team Building & Leadership: Organize, build, and lead a high-performing digital marketing team, motivating them to achieve ambitious goals.
• Competitive Research: Conduct thorough research on competitors, analyze benchmarks, and provide actionable insights to enhance marketing strategies.
• Performance Measurement: Regularly measure and report on ROI and KPIs, making data-driven adjustments to optimize campaign performance.

Requirements:

• Experience: At least 3 years in a relevant marketing role (preferably 5 or more).
• Language Skills: Proficiency in English at B2 level or higher.
• Digital Marketing Expertise: Demonstrated experience designing and implementing successful digital marketing campaigns.
• Analytical Skills: Extensive experience with online marketing tools, data analysis, and working with analytics teams to derive actionable insights.
• Budget Management: Proven track record in effective budget planning and management.
• Technical Knowledge: Basic understanding of web design procedures.

Will be a Plus:

• Media Buying Experience: Experience in buying and optimizing acquisition campaigns, with a strong background in media buying.
• Industry Knowledge: Experience in the iGaming or Crypto industries is a strong advantage.

Benefits:

• Flexible Work Schedule: Full-time position with flexible hours from 9 (10) to 18 (19), Monday to Friday.
• Generous Leave Policy: 20 working days of paid vacation and 12 days of paid sick leave.
• Relocation Support: A comprehensive relocation package to help you settle comfortably in Varna.
• Creative Work Environment: An office setup designed for comfort and creativity, with all the amenities you need for a productive day.
• Culinary Perks: Enjoy daily business lunches featuring traditional Bulgarian and Eastern European cuisine.
• Team Building & Growth: Participate in regular team-building events and take advantage of opportunities for professional growth within the company.

If you see yourself in this role and are excited about the opportunity to make a significant impact, we encourage you to apply.
We look forward to welcoming you to the Claryfi team and working together to achieve our shared goals!