CMO / Chief Marketing Officer in Growth Factory

CMO / Chief Marketing Officer

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Growth Factory is an educational project for managers and owners of IT companies. Our mission is to help the IT sector in Ukraine develop and grow even faster. We teach IT industry owners to build and improve their business processes.

As the CMO at Growth Factory, you will manage all marketing processes, including through the analysis of the needs of the target audience and the creation of new products. Our ideal candidate has experience working with educational projects, knows how to work with a narrow CA, flexible to changes.

Responsibilities:

• Creation of complex marketing strategies for the development of products on the Ukrainian market.
• Development and implementation of marketing campaigns, including PPC on platforms such as Facebook, LinkedIn and Adwords.
• Measuring and reporting on the performance of all digital marketing campaigns and evaluating them against objectives (ROI and KPI).
• Search and collection of the target audience, segmentation, adjustment of targeted advertising according to the local characteristics of the market.
• Cooperation with the copywriter and designer to create and manage the content plan.
• Planning and implementation of an advertising campaign on Meta, LinkedIn, media and email newsletters.
• Active participation in the creation of new products and services from idea to launch, ensuring compliance with market needs.

Requirements:

• Minimum of 4+ years of experience in digital marketing, inbound marketing, content creation and lead funnel management .
• Knowledge of the IT industry and information products (EdTech).
• Experience with advertising in Meta and Google Adwords.
• Knowledge of web and marketing analytics tools (eg Google Analytics, Ahrefs, Hotjar, SearchConsole, SEMRush, etc.).
• Expertise in key marketing channels and technologies including SEO, PPC, social media, email and affiliate marketing.
• Creativity, experience in identifying target audiences and developing digital campaigns that engage, inform and motivate.
• Strong analytical skills and data-driven decision-making.
• Awareness of the latest trends and best practices in online marketing and measurement.
• Focus on ROI.
• Experience with artificial intelligence (GPT, Bard, etc.)
• English language level not lower than Upper-Intermediate

What we offer :

• Space for self-realization and the possibility to influence the product.
• Freedom to test new ideas and hypotheses.
• Flexible schedule and fully remote work format.
• Unlimited paid vacation and company-covered sick days.
• Access to our knowledge base.
• Bonuses for fulfilling quarterly plans.
• Training partially compensated by the company (including offline meetings in Ukraine and Europe).
• Salary level that you can influence yourself: guaranteed rate + bonuses for KPI performance.

Links to our products: