CMO in Gorgany — eksperti z turistichnogo sporyadzhennya

Gorgany marketing now is about honest communication about what we love and what we believe in, it's about partnering with friends and supporting events, it's about creative action in line with our values ​​- free, authentic, happy. The opportunities are exciting, the challenges are growing, that's why we we are looking for an experienced Head of Marketing in our team to create a strategy and a magical product in Ukraine, launch it in other markets, build digital and trade marketing, create a system that will meet the urgent needs of travelers (and we believe that all people are travelers) to realize any dreams. The role develops a strategic marketing and sales plan that ensures the achievement of business goals, systematically builds marketing functions (including digital), forms a marketing department team (in-house + outsourcing) and is responsible for defining and achieving OKRs by the team, builds a cross-functional interaction between departments to implement marketing and sales strategy effectively manages the marketing budget researches and analyzes customer experience, NPS, customer needs, traffic, sales, profitability, competitors, market dynamics and identifies new opportunities for growth uses a data driven approach to develop a pricing strategy develops a season concept in accordance with customer needs and market changes develops online/offline marketing channels to increase brand awareness, attract new customers and retain existing customers (trade marketing, content, PR, SEO, PPC, email marketing, SMM, event marketing, etc.) improves loyalty program prioritizes tasks and features in the roadmap of e-commerce projects according to business and market needs together with the development team What is important for this role: experience as Head of marketing for 2 years (retail / B2B / e-commerce) practical experience in the development and implementation of marketing and sales strategy, leadership, helicopter view and strong strategic vision, the ability to analyze large volumes of data, understanding of cause and effect relationships and the ability to develop solutions based on the obtained metrics, a good understanding of how different communication channels (offline and digital) work, the ability to work in a fast pace and in a changing environment, a high level of proactivity, keen intuition, an understanding of market needs, a sense of perspective and opportunities, a lack of tolerance for mediocre results, skills that will be an additional advantage, experience in hiking in the mountains or other outdoor activities Our culture We are free, authentic and happy. We create the same environment around us and look for such people in the team. We have freedom of ideas, their implementation, quick solutions and implementations, partnership relations with the founders. We inspire to travel, to fill life with meaning in a free world and in harmony with nature. About Gorgany We are building a network of Gorgany specialized stores, which provides expert recommendations on the selection of tourist equipment. Developers of our own e-com product, which is a leader in the Ukrainian market of tourist equipment. : Osprey, Salewa, Dynafit and others. We design and manufacture equipment for travelers ourselves - Turbat.forge from us? A proactive and charged Gorgany team, the opportunity to work in an environment of talents and open-minded people from outdoor Ambitious challenges and creating the strongest player in the outdoor market The opportunity to combine work and passion for travel and active recreation The opportunity to join social projects A competitive social package that includes health insurance Discounts on equipment in our storesFormat of cooperationfull employmentoffice in the center of Lviv on st. Skoryka, 20 How our interaction process works: we are waiting for your resume screen-call with a recruiter (google meet or by phone - at the candidate's choice) ~ 45 mininterview with heads of business units ~ 1.5 hfinal interview with the founder of Gorgany ~ 2-3 Godoffer and invitation to the team If you have additional questions - feel free to contact: Recruiter: Iryna Klyus