Chief Marketing Officer in AmA Invest

Direct message from the member who posted the job with AmA Invest Svitlana Kuiken Svitlana Kuiken HR Business Partner/ Talent Acquisition Partner We are Green Freedom Group, a group of legal cannabis assets with a global expansion strategy. Our portfolio includes Weeden Company, a leading cannabis dispensary chain in Thailand (experience the mood with Brand Video), A4 Group, a cannabis extraction factory based in Poland, and also we are launching now a cannabis Distribution Company and cannabis Retail Company in Ukraine. Our core business model focuses on retail shops, and we are committed to building a globally recognizable brand by expanding into key markets. For each company we establish, we aim to create strong marketing and branding departments, with a clear vision and strategic goals led by our future Chief Marketing Officer (CMO). To implement our ambitions, we are looking for a like-minded person to join our team for The Chief Marketing Officer (CMO) position. He will be responsible for leading the company's marketing strategies to drive brand awareness, customer acquisition, and revenue growth in a highly competitive and regulated market. The CMO will oversee all aspects of marketing, including brand management, digital marketing, product positioning, customer experience, and global market expansion. The ideal candidate will have a deep understanding of the cannabis industry, a track record in scaling consumer brands, and experience navigating regulatory landscapes. His/her goals are: Build a globally recognizable retail love mark brand, Build result-oriented and effective marketing departments for all companies under Green Freedom Group or Increase the efficiency of existing marketing departments.His/her Key Responsibilities are:Develop Global Marketing Strategy:Lead the creation and implementation of an overarching marketing strategy that supports brand scalability and global market penetration.Lead the marketing team across multiple regions, ensuring alignment of brand voice and messaging globally while adapting to local markets. Build & Lead Marketing Teams: Establish high-performing marketing and branding teams for each company within Green Freedom Group, driving alignment with business objectives. Provide mentorship, performance management, and professional development opportunities for marketing team members. Drive Brand Positioning & Consistency: Oversee brand positioning, ensuring consistent messaging across various regions and customer segments Develop brand guidelines and ensure consistency in all brand communications across different platforms and regions. Customer Acquisition & Retention : Develop innovative campaigns focused on expanding the customer base and enhancing retention across all markets.Develop and implement a data-driven approach to customer engagement, using analytics to optimize customer acquisition and retention strategies.Market Analysis: Monitor industry trends and competitive landscape to adjust strategies for growth and relevancy.Cross-functional Collaboration:Work closely with other departments (Sales, Product, etc.) to ensure cohesive strategies that support overall company goals.Collaborate with external agencies and partners for creative, digital, and media initiatives to maximize marketing reach.Budget Management: Manage and optimize the marketing budget, ensuring efficient allocation of resources and ROI maximization.Qualifications:Hard skills:Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).At least 8 years of marketing experience, with a significant portion in leadership roles preferably within retail, FMCG, or regulated industries.Proven track records of executed business/marketing cases in Ukraine and Worldwide Marketing Strategy Development: Expertise in global strategy creation and execution across various regions with experience of building local marketing departments Brand Management: Experience in building and maintaining strong brands with targeted positioning in retail, FMCG, alcohol, tobacco Digital and Performance Marketing: Strong proficiency in digital marketing, data analysis, campaign management, omni-channel approach and relying on ROMI in making any marketing decisionsCustomer-Centric Approach: consumer centric thinking is essential for developing effective marketing strategies that drive engagement and loyalty English B2Soft skills:Leadership: Strong capability to inspire and lead teams to achieve ambitious goals.Communication: Excellent verbal and written communication skills for stakeholder engagement.Creative & Innovative Thinking: Ability to generate unique ideas and develop impactful marketing campaigns.Adaptability: Skillful at adapting to changes in a fast-paced and dynamic industry.Сommercial thinking Open&flexible mindLocation: full-time, remote, primarily working within Kyiv and Bangkok time zonesBenefits:Competitive salary and bonus structure.Opportunity to shape and grow a leading brand in the emerging global cannabis market.This position is crucial for driving the brand's expansion and success on a global scale while navigating the complexities of a regulated industry. The CMO will play a key role in establishing the brand as a leader in the global cannabis retail market. Show more Show less Посадовий рівень Відповідальний керівник Тип зайнятості Повний робочий день Посадові обов’язки Маркетинg and Sales Industries Investment management