Chief Marketing Officer (Gambling) in YO-DA wallet

Chief Marketing Officer (Gambling)

Київ, за кордоном, віддалено

We are a  dynamic Holding , which embraces flexibility and encourages your innovative ideas for product and process improvements.
We are actively developing in various directions and cover several types of activities and many markets.
Our goal is to create a unique and immersive gaming experience that will set us apart in the global market thanks to advanced technologies.

We are looking for an active, innovative, experienced Chief Marketing Officer to create a Marketing direction in our new Gambling product and jump in a new opportunity to launch a new product.

About the role:
As a CMO you will be responsible for: overseeing the planning, development, and execution of the organization’s marketing and advertising initiatives. This role involves leading the marketing team, developing and implementing marketing strategies that align with business objectives, and enhancing brand awareness and market presence. The CMO works closely with other executive team members to drive growth, increase revenue, and ensure the company’s market competitiveness.

Requirements:

• 3+ years proven experience as a CMO or in a senior marketing leadership role in Gambling — is a must;
• Strong understanding of market research, data analysis, and digital marketing strategies;
• Excellent leadership, communication, and interpersonal skills;
• Demonstrated ability to develop and execute successful marketing campaigns;
• Proficiency in marketing software and tools, including CRM, analytics, and automation platforms;
• High level of creativity and strategic thinking;
• Startup mentality — not afraid to adapt quickly to industry trends, and strategy decisions;
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously;
• Ability to business trips;
• English level — B1+;

Responsibilities:

Marketing Strategy Development

• Develop and implement comprehensive marketing strategies that align with business goals.
• Identify market opportunities and target audiences to drive growth.
• Oversee the creation of marketing plans, including budget allocation and resource management.

Brand Management:

• Enhance and manage the company’s brand image and market positioning.
• Ensure consistent brand messaging across all marketing channels and materials.
• Monitor market trends and competitor activities to maintain a competitive edge.

Digital Marketing and Analytics:

• Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Utilize data analytics to measure and improve marketing performance.
• Implement and manage marketing automation tools to optimize campaigns.

Team Leadership and Development:

• Lead, mentor, and develop the marketing team, fostering a culture of creativity and innovation.
• Set performance goals and conduct regular evaluations to ensure team success.
• Promote continuous learning and professional development within the team.

Customer Engagement and Retention:

• Develop strategies to enhance customer engagement and loyalty.
• Oversee the creation of customer-centric campaigns and initiatives.
• Collaborate with sales and customer service teams to align marketing efforts with customer needs.

Partnerships and Collaborations:

• Identify and establish strategic partnerships and collaborations to expand market reach.
• Manage relationships with external agencies, vendors, and partners.
• Negotiate contracts and agreements to maximize marketing ROI.

Public Relations and Communications:

• Oversee public relations efforts to enhance the company’s reputation and visibility.
• Manage internal and external communications, including press releases and media relations.
• Act as a spokesperson for the company when necessary.

Product Marketing:

• Work closely with the product development team to align marketing efforts with product launches.
• Develop go-to-market strategies for new products and features.
• Gather and analyze customer feedback to inform product improvements.

Reporting and Analysis:

• Prepare and present regular reports on marketing performance and ROI to the executive team.
• Use data-driven insights to adjust marketing strategies and tactics.
• Monitor key performance indicators (KPIs) to track progress and success.

Budget Management:

• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Monitor expenses and optimize spending to achieve maximum ROI.
• Report on financial performance and make recommendations for budget adjustments.

We offer:

• Financial stability and competitive salary;
• Individual bonuses for benefits compensation (healthcare, hobby, equipment and workstation);
• An honest and professional team that is ready to listen and understand, and most importantly, support you in your ambitious professional ideas!
• A dynamic and flexible startup environment that encourages innovation;
• 24 зaid vacation, not limited sick leaves, additional day-offs;
• Remote work/Hybrid in Kyiv;
• The perspective of development in FinTech with a focus on a foreign market;
• Great, professional and friendly team.

👏🏻 We are proud of our corporate culture which embodies principles:
No Red Tape: We believe in removing unnecessary bureaucracy, fostering an environment of agility and efficiency.
Freedom of Decision-Making: We trust in your expertise and empower you to make impactful decisions.
Trust in Employees’ Expertise: Your knowledge and skills are highly valued, and we encourage you to take ownership of your work.
Startup Environment: Experience the excitement of working in a startup, where new processes are implemented, and results are visible.
Communication with C-Level: Enjoy open communication with our C-level executives, as we embrace an open-door policy.
Professional Growth and Networking: We prioritize your professional development and provide ample opportunities for networking.
Friendly Team: Join our close-knit team, where collaboration and support are the pillars of our work culture.

We are transforming the gaming industry, and you have the chance to be part of this transformative journey. Join the team!