Category Marketing Project Manager (Culinary) in Silpo

"Silpo" always strives to develop and improve, so we are looking for people who want to grow with us. We believe that each of us can add something interesting and unique to our large community.
The Marketing Office invites to its team a Category Marketing Project Manager (Culinary)

For work you will need:

• Experience in launching national promos, large wow projects, developing a communications plan and launching national advertising campaigns to promote projects. Knowledge of the market, trends and main players in food retail
• Experience of working with CJM (Guest Experience Map)
• Ability to organize yourself and the project team, skills to coordinate the work of various company services, contractors, agencies, freelancers, ability to create Briefs, set clear tasks, organize timely execution of tasks within the time list and budget.
• Excellent communication and planning skills organizational skills, experience in category development projects or marketing projects.
• Experience with sales analytics, guest behavior analytics, advertising campaign effectiveness analytics
• Proactivity, initiative, independence, organization, discipline
• Project management and budgeting skills, financial literacy
• Excellent mastery of basic programs Microsoft office (Excel, Word, Power Point).
• It will be an advantage: Photoshop, Illustrator, Indesign.

Your main responsibilities will be:

• Development of the category: new product range, packaging, design standard in the sales hall, services, tactical marketing communications, national advertising campaigns, events, tastings, communities, e-commerce development, participation in festivals and fairs
• Active participation in the development of new packaging (design, construction) and creation of copyrights for new product names
• Planning, organization and launch of a complex of marketing communications for the promotion of Culinary, aimed at increasing such indicators as NPS, the share of Culinary in acquisition, Culinary penetration into the check, acquisition, new traffic
• Search and implementation of new ideas for Culinary development, creation of new wow projects for Culinary development, planning of annual communications calendar, budgeting, performance analytics
• Creation of creative content for marketing communications to promote Culinary
• Development of concepts for all communications of Culinary. Development and implementation of an internal and external communications plan for Culinary
• Setting tasks and coordinating the work of creative agencies and freelancers
• Regular in-depth analysis of Guest feedback, marketing research and NPS for Culinary, development of an action plan based on the results. Management of CJM (Guest Experience Map) for Culinary
• Regular tour of competitors, monitoring of cooking in other food retailers, regular filling of the Silpo Culinary checklist, creation of a presentation with conclusions, creative ideas and an action plan for the development of Culinary
• Creative design of Culinary, special thematic design for holidays
• Fine model of activities, time sheets, budgeting, check analytics, performance analytics categories, analytics of Guest behavior and marketing communications.

Join the Silpo team and:

• Count on us. Stable salary and official employment.
• Eat deliciously. Discounts on Silpo's own production (cooking, baking, confectionery, tea and coffee).
• Be healthy. Medical and life and accident insurance.
• Join instantly. Helping colleagues and managers in the adaptation of newcomers.
• Be proud of your work. Career in a company that is one of the TOP retailers of Ukraine.
• Develop comprehensively. Various trainings, benefits for learning a foreign language or visiting sports facilities.
• Communicate freely, offer boldly. Open line for important issues, environmental and innovative ideas of employees.
• Feel special. Special offers at companies belonging to the Fozzy Group.

We are waiting for your resume! Sincerely, "Silpo" HR team.