Category marketer (Cooking) in Silpo

"Silpo" always strives to develop and improve, so we are looking for people who want to grow with us. We believe that each of us can add something interesting and unique to our large community. The marketing office invites to its team a Category Marketing Project Manager (Culinary)

For work you will need:

• Start-up experience national promotion, big WOW projects, developing a communications plan and launching national advertising campaigns to promote projects. Knowledge of the market, trends and main players in food retail
• Experience of working with CJM (Guest Experience Map)
• Ability to organize yourself and the project team, skills to coordinate the work of various company services, contractors, agencies, freelancers, ability to create Briefs, set clear tasks, organize timely completion of tasks within the framework of the planned time list and budget.
• Excellent communication and organizational skills, experience in category development projects or marketing projects.
• Experience with sales analytics, guest behavior analytics, advertising campaign effectiveness analytics
• Proactivity, initiative, independence, organization, discipline.
• Project management skills and budgeting, financial literacy
• Excellent command of basic Microsoft office programs (Excel, Word, Power Point).
• Will be an advantage: Photoshop, Illustrator, Indesign.

Your main responsibilities will be:

• Category development: new product range, packaging, design standard in the trading hall, services, tactical marketing communications, national advertising campaigns, events, tastings, communities, development in e-commerce, participation in festivals and fairs
• Active participation in the development of new packaging (design, construction) and creation of copyrights for new titles products
• Planning, organizing and launching a set of marketing communications for the promotion of Culinary, aimed at increasing such indicators as NPS, the share of Culinary in sales, penetration of Culinary in the check, sales, new traffic
• Search and implementation of new ideas for the development of Culinary, creating new wow projects for the development of Culinary, planning the annual communication calendar, budgeting, analytics efficiency
• Creation of creative content for marketing communications to promote Culinary
• Development of concepts for all communications of Culinary. Development and implementation of an internal and external communications plan for Culinary
• Setting tasks and coordinating the work of creative agencies and freelancers
• Regular in-depth analysis of Guest feedback, marketing research and NPS for Culinary, development of an action plan based on the results. Management of CJM (Guest Experience Map) for Culinary
• Regular tour of competitors, monitoring of cookingin other grocery stores, regularly filling out the Silpo Culinary checklist, creating a presentation with conclusions, creative ideas and an action plan for Culinary development
• Creative design of Culinary, special thematic design for holidays
• Fine model of activities, time sheets, budgeting, check analytics, category efficiency analytics, behavior analytics Guests and marketing communications.

Join the Silpo team and:

• Count on us. Stable salary and official employment.
• Eat deliciously. Discounts on Silpo's own production (cooking, baking, confectionery, tea and coffee).
• Be healthy. Medical and life and accident insurance.
• Immerse yourself in instantly. Helping colleagues and managers to adapt newcomers.
• Be proud of your work. A career with a company that is part of TOP retailers of Ukraine.
• Develop comprehensively. Various trainings, benefits for learning a foreign language or visiting sports facilities.
• Communicate freely, offer boldly. Open line for important issues, environmental and innovative ideas of employees.
• Feel special. Special offers in the companies belonging to the Fozzy Group.

We are waiting for your resume! Sincerely, "Silpo" HR team.