Category marketer (Beer) in Silpo

"Silpo" always strives to develop and improve, so we are looking for people who want to grow with us. We believe that each of us can add something interesting and unique to our great community. The marketing office invites a Category Marketing Project Manager (Beer) to its team. 
We are looking for a person with a lot of fantasy, imagination and cases for bringing their ideas to life. A hopeless dreamer and one who will bring everything he has imagined to fruition. Someone who knows where to find equally crazy partners who will do exactly what is needed. Maybe you did something similar in an advertising or event agency. We look forward to your resume and, if you are active on social networks, links to them.

For the job you will need:

• Experience in launching national promotions, big wow projects, developing a communication plan and launching national advertising campaigns to promote projects
• Knowledge of the market and key players in retail
• Ability to organize yourself and a project team, skills to coordinate the work of various company services, contractors, agencies, freelancers, ability to create Briefs, set clear tasks, organize timely completion of tasks within the framework of the planned timeline and budget
• Excellent communication and organizational skills, experience in category development or marketing projects projects
• Ability to assign tasks to designers and evaluate creative materials in accordance with set goals and tasks
• Project management and budgeting skills, financial literacy
• Excellent command of basic Microsoft office programs (Excel, Word, Power Point).
• Would be an advantage: Photoshop, Illustrator, Indesign.

Your main responsibilities will be:

• Category development: new product range, packaging, showroom design, services, tactical marketing communications, national advertising campaigns, events, recipes, tastings, communities, e-commerce development, participation in festivals and fairs
• Planning, organization and launch of a complex of marketing communications for category promotion aimed at increasing such indicators as NPS, category share, category penetration in the check, acquisitions, new traffic, purchase frequency.
• Search and implementation of new ideas for category development, creation of new wow projects for category development, planning of annual communication calendar, budgeting, performance analytics.
• Creation of creative content for marketing communications for promotion categories
• Development of concepts for all communications by category. Development and implementation of a plan for internal and external communications by category.
• Setting tasks and coordinating the work of creative agencies and freelancers
• Coordinating external and internal communications on projects to promote the category
• Regular in-depth analysis of market research and NPS by category, development of an action plan based on the results. Ordering new marketing research by category.
• Regular tour of stores and competitionnts, monitoring the category, checklist, creating a presentation with conclusions, creative ideas and an action plan for the development of the category
• Creative design of the category in stores
• Fin model of the promotion, time list, budgeting, check analytics, analysis of the effectiveness of the category and marketing communications.

Join the team Silpo and: Count on us. Stable salary and official employment. Eat delicious food. Discounts on Silpo's own production (cooking, baking, confectionery, tea and coffee).

We are waiting for your resume! Sincerely, "Silpo" HR team.