Campaign manager in Pershiy Ukrayinskiy Mizhnarodniy Bank, AT / PUMB

PUMB has been on the list of the best employers of Ukraine according to various ratings for several years. 2023 entered Forbes's TOP 25 Best Employers for Veterans. And in 2024, FUIB was recognized for the third time the best employer among Ukrainian banks according to the Forbes rating.

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Responsibilities and areas:

• Planning, launching and coordinating marketing campaigns in the application (push, in-app, inbox).
• Building customer segments and personalized offers based on data about behavior, transactions and customer life cycle.
• Using AI tools to predict reactions, choose the best offer or communication time, as well as generate content.
• Campaign testing and optimization (A/B tests, results analytics, recommendations for improvement).
• Collaboration with analysts, product managers, IT and design for quality launch of campaigns.
• Monitoring the effectiveness of communications and preparation of reports on key indicators.
• Ensuring compliance of campaigns with banking compliance requirements and data protection standards.

What do we expect from the candidate?

• 2 years of experience in the field of CRM marketing, digital communications or lifecycle marketing (preferably in the banking or fintech industry).
• Practical experience in planning, launching and optimizing campaigns in a mobile application or digital channels (push, in-app, email, SMS, etc.).
• Confident command of campaign analytics tools: Excel / Google Sheets, Power BI or other reporting systems.
• Understanding the principles of customer segmentation, targeting and personalization of communications.
• Practical experience with mobile analytics tools (Firebase, AppsFlyer). SQL skills (basic).
• Knowledge of UX/UI fundamentals in the context of mobile communications and user behavior in the application.
• Understanding of regulatory requirements for banking communications.
• Experience of working with approachesAgile / Scrum or in cross-functional product teams.

Why choose us:

• The best employer among financial institutions of Ukraine according to the Forbes rating
• Comfortable working conditions and the possibility of remote work jobs
• Professional and friendly team
• Wellbeing package: gym in the office, table tennis, yoga, group English classes, psychological support and more
• Constant development and career growth

Together we build a financial future of Ukraine!

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