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SnackProduction
The company "Snack Production", the largest national association of trade and production enterprises, production and distribution of snacks, invites a "Brand Strategist"
< strong>Requirements:
Education: Complete higher education majoring in marketing, management, economics, additional training in strategic management and marketing.
Experience in a specialized field (brand manager, marketing director, brand strategist, account director, account planner) at least 2 (two) years.
Objectives and tasks of the position:
Develop comprehensive proposals for the brand portfolio development strategy, long-term and short-term brand development plans.
Main functional responsibilities:< /strong>
- Develop briefs, tech. tasks and initiate the organization of the necessary marketing research together with the relevant specialists of the marketing departments of the business lines of the GC or independently. brands, the role of each TM in it.
- Participate in the modeling of formulated hypotheses and portfolio development strategies together with marketing management specialists of the relevant business direction of the Group.
- Develop or make proposals to adjust the positioning of individual brands to match the portfolio strategy of the Group and the desired parameters of brand knowledge and perception.
- Carry out constant monitoring of the market situation, as well as consumer attitudes and preferences.
- Develop comprehensive proposals for the brand portfolio development strategy, long-term and short-term development plans trademarks.
WE OFFER:
Send detailed a resume with a description of work experience and the desired salary level!