Brand Marketing Manager in Golden West Food Group

Job DescriptionJob Position: Brand Marketing ManagerTarget Pay Range: $80,000-$120,000/year, depending on level of relevant experience and qualificationsEmployment Classification: Full-TimeAbout us:Headquartered in Vernon, CA, we are a premium full spectrum manufacturer and distributor of fine food and beverage products. Family owned and operated since 1977, our Company offers more than 4,000 products to a variety of customers in both the foodservice and retail channels. We are committed to providing the highest quality food products with an unrelenting commitment to fresh, nutritious ingredients and promotion of eco-friendly business practices across some of the most recognized brands in the world.This is a highly visible position in the organization with a number of varying responsibilities and touchpoints. The ideal candidate is collaborative, strategic, able to bring forward creative and disruptive thinking, disciplined, in tune with the consumer and licensor needs, able to create and present ideas with confidence, and brings a depth of experience in marketing, project management and driving measurable results. This role requires both a strong project management background and attention to detail, in addition to the ability to work collaboratively with multiple internal teams to support the greater goals of the organization. Reporting to the Director of Marketing, the Brand Manager will work directly with the Sales, Marketing, R&D, Operations, and Leadership teams to drive strategy and volume for the company’s brands.Duties and Responsibilities:Drive strategic brand planning & program development across all channels, leading the execution of the marketing plan to ensure effective use of the marketing budgetPartner with Brand Product Manager to create and manage detailed project timelines for each product launch and work with cross-functional teams to ensure all brand deliverables are executed on time and within budgetCollaborate cross functionally with all teams (Product, Marketing, Sales, R&D, Operations, Customer Support) to develop product, packaging, P&Ls, forecasts and go to market strategies. Ensure that products launch successfully and that any risks are identified and resolved in a timely manner.Lead communication with licensor for licensed brands; cultivate a great working relationship with relevant business counterparts at licensor in order to drive the partnership forwardCreate, develop, and deliver regular data-driven category reviews, plans and recommendations for both internal, external and customer-facing useIdentify performance gaps for category including matters related to volume, share, pricing, promotions, shelf-space and product distribution; implement solutions and track, measure, and communicate resultsLead the development and implementation of retailer presentations, as well as launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategySales tracking and analytics of existing and future business for the brand; partner with Sales team to methodically track sales activity and provide regular updates to Executive teamManage the brand marketing budget and own full process of monthly reconciliation in partnership with finance and product teamSupport agency management, including managing weekly status calls to track against broader SOW deliverablesQualifications and Experience:Minimum 3-5 years of relevant work experience, experience in CPG/food/beverage industryA self-motivated, organized, analytical thinker who works independently, thrives working at a rapid pace, and is comfortable dealing with pivotsResults-driven with an outstanding work ethic and sense of urgency to resolve issues quickly and effectivelyAn exceptional communicator. You keep people in the loop and share information through multiple communication channels in a timely fashion. You are willing to be persistent in communicating throughout the organization to get the information you needA person who does what they say they will do when they say they will do it. Excellent follow through is a mustAbility to prioritize and project manage many different projects simultaneously from conception through execution, ensuring all timelines are met within budgetExperience crafting a brand's voice and story and are comfortable thinking about product as much as you are about marketing campaignsYou are a risk taker: you enjoy thinking of creative and new ways to interact with customers, while still taking data-driven approach to solve problemsYou're familiar with reading and analyzing consumer insights and trendsYou have experience interacting with both customers and company leadership teamsAvailable to work in person in Vernon, CABenefits Overview:Holiday PayPaid Time OffHealth InsuranceVision InsuranceDental InsuranceAccident InsuranceLife InsuranceFlexible Spending Account (FSA)401kCompany DescriptionGolden West Food Group is a leading provider of high quality prepared and processed food products. Our product lines include raw proteins, specialty snacks, cooked entrees and beverages sold to the retail and foodservice segments. In addition to premium quality products, we are committed to food safety, maintaining BRC AA status as well as numerous additional food system certifications.Golden West Food Group is a leading provider of high quality prepared and processed food products. Our product lines include raw proteins, specialty snacks, cooked entrees and beverages sold to the retail and foodservice segments. In addition to premium quality products, we are committed to food safety, maintaining BRC AA status as well as numerous additional food system certifications. Show more Show less Должностной уровень Руководитель среднего звена Тип занятости Полный рабочий день Должностные обязанности Маркетинг и Продажи Отрасли Производство пищевых продуктов и напитков