Brand manager of the export direction in Zhitomirskiy m’yasokombinat, TOV

Requirements:

• Confident PC user (Windows / macOS), MS Office / Google Workspace (Excel/Sheets, PowerPoint/Slides), CRM systems
• Experience in marketing (preferably FMCG / export markets)
• Skills in market research and data analysis.
• Understanding branding and product marketing principles
• Experience working with cross-functional teams
• Proficient in Excel / PowerPoint
• English language - no lower than Intermediate (for working with export markets)

Responsibilities:

• Participation in the development of the company's marketing strategy on export markets in the short and long term
• Conducting marketing research of target countries (market potential, competitors, pricing, marketing strategies)
• Analysis of cultural characteristics and consumer habits in the target export markets
• Analysis of research results, formation of insights and recommendations for the development of brands and categories
• Adaptation of brands to local markets (positioning, naming, formats, packaging design)
• Participation in the analysis of the export portfolio of products (profitability, sales, compliance business strategy), initiation of improvements
• Generation of new product ideas and support for their launch on export markets
• Cross-functional coordination of launches (production, procurement of TUM and ingredients, labeling, logistics, sales)
• Development and coordination of advertising and communication materials, packaging design together with designers
• Preparation and conducting of presentations marketing projects for sales teams and business partners
• Organization of the company's participation in international exhibitions
• Analysis of trade barriers (customs duties, certification, regulatory requirements).

Working conditions:

• Work in a cool team with a well-known and recognizable brand;
• Development and support at all stages of work;
• 5-day work week;
• Competitive rate and bonuses;
• Compensation of travel expenses and corporate mobile communication.