Brand manager of a construction company in INTERGAL-BUD, TOV

Brand manager in a construction company

Responsible for creating and implementing a marketing strategy in the field of real estate (residential, commercial).

We offer:

• Comfortable office in the center of Lviv (work is not remote and not hybrid);
• Schedule: 9.00-18.00, Mon-Fri;
• Ambitious projects for work.

Description of responsibilities and achievements:

• Market research, determination of competitive advantages, analysis of the target audience and creation of its profile;
• Planning of the brand's entry into the market and drawing up marketing plans;
• Formulation and justification of the goals and positioning of the brand;
• Creation of the name brand, identity and corporate style;
• Monthly marketing budgeting within the framework of the strategy;
• Creating and implementing sales promotion programs, advertising campaigns, organizing events, etc.;
• Controlling the implementation of marketing plans, evaluating their effectiveness and preparing reports;
• Setting tasks for designers and monitoring execution;
• Planning, ordering and providing advertising, souvenir products and POS materials;
• Interaction with a PR specialist for brand development;
• Interaction with smm agencies for brand development in social networks;
• Planning, placement, control of advertising materials in the media and on external media;
• Control of the design of sales and construction departments objects;
• Cooperation and control of the work of advertising, BTL, media agencies, etc.;
• Analysis of the effectiveness of sales and marketing activities, attraction and control of leads;
• Monitoring the actions of competitors and analysis of their marketing campaigns.

Requirements for the vacancy:

• Education: higher;
• Experience in residential/commercial real estate advertising — from 3 years;
• Languages: Ukrainian, English (B1-B2).

Skills:

• Development and execution of branding strategies;
• Working with marketing tools and analytics;
• Excellent communication skills and ability to work in a team;
• Proficiency in graphic programs (Adobe Photoshop, Illustrator);
• Creativity and ability to generate ideas.