Brand Manager in Karo Healthcare

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health.Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Manager for our Foot Health portfolio.Roles And ResponsibilitiesChampion the US consumer, deeply understand their problems and drive this into the Global marketing teamCollaborate with global marketing team to develop core marketing assets that the US can leverage and lead local development of amplifying content to interrupt consumer on their purchase journeyEstablish and drive the development and implementation of the brand's marketing plan, budget, and long-term financial plans to achieve the category's volume, profit, and share objectivesDevelop full brand annual plan including market analysis, competitor analysis, customer insight, price analysis, portfolio gaps, profitability analysis, channel strategy, etc. leveraging extended Karo team Identifying market and customer opportunities via analytics, translating opportunities into high-impact marketing strategies driving share Execute the marketing and campaign initatives and develop releveant assets, with high focus on digital channelsMeasuring and reporting performance on marketing campaigns and develop performance mindset with agile test n learns to exceed KPIsDrive innovation pipeline in collaboration with global cross functional team that drives incremental profitable sales growth for next 3 years (Target 50% growth from innovation)Close cooperation with top customer teams to drive strong joint business plans that accelerates Karo’s businessDevelop sales materials for innovation launches, key industry engagements, category reviews, and top customer callsThe Brand Manager will also need to ensure the brand strategy is communicated, understood, and implemented by all cross-functional groups and partnersRequirementsCompetencies requiredUndergraduate Degree in Marketing or MBA (preferred)Experience in Media Channel and Campaign planning, with focus on digital, social, and shopper activation5+ years brand marketing experience, preferably in FMCGExperience with product development/innovationAbility to thrive in a high-energy, agile, fast-paced environmentOperating autonomously and with a high degree of comfort with ambiguityExcellent communication skills orally and writtenExcellent skills in Microsoft OfficeSuperior analytical skills with strong business acumen Personal characteristicsMotivated by Karo’s mission to improve people’s everyday healthHigh business acumen, with a strong orientation towards consumers, customers, and channels, including E-commerceAmbitious, with a proactive, problem-solving attitude towards business opportunities and challengesOutcomes focused versus over-reliance on processCreative mindset with strong understanding of consumer behaviorDemonstrates curiosity and problem-solving skills to anticipate challenges/opportunitiesElevated level of change and learning agility, coupled with a desire for continuous learning and developmentTeam orientated, collaborative style combined with a clear responsibility for delivery and resultsAble to translate complex analysis into persuasive recommendations and to tailor for multiple different audiencesStrong demonstration of the Karo values - Challenge, Act, Connect, CareBenefitsOpportunity to create, grow, and encourageApart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitionsFlexible schedule and life work balanceResponsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industryVery positive work environment in a young, international, and motivated teamStart-up spirit while being a part of the large international organization with strong valuesKaro Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age. Show more Show less Должностной уровень Руководитель среднего звена Тип занятости Полный рабочий день Должностные обязанности Маркетинг Отрасли Технологии, информационные средства и Интернет