Brand manager in ProCare

ProCare is a manufacturer and distributor of face and body cosmetics. Our portfolio includes 12 own brands and hundreds of private label brands. We create high-quality cosmetics that are effective, efficient and meet European quality standards. Our goal is to prove in practice that Ukrainian cosmetics are competitive, high-quality and effective, to popularize the brand of Ukrainian cosmetics in Ukraine and the world. Our values are respect for each other, honesty, support and help, high results, development and improvement, love for one's work.

We are looking for a brand manager who will carry out a complete transformation of the Go-to-Market brand - from rethinking positioning to creating a successful business with a loyal audience and growing sales. We are looking for a leader who will see an opportunity in a difficult situation and turn the brand into a successful case.

Your duties:

Deep diagnosis and analytics

• Conduct a complete audit of the brand, audience and market.
• Conduct analysis of competitors, new product categories.
• Find growth points that resonate with the target audience.

Strategic brand development

• Update the unique selling proposition (UTP): create a relevant, bold and commercially proven positioning.
• Develop a non-standard business model (for example, service, partnership or community-oriented).
• Form new product launch strategies and directions.

Implementation and launch

• Develop and implement a strategy for a high-profile brand re-launch.
• Provide effective marketing support for launches — from idea to exit to the market.
• Relaunch all channels of interaction with the consumer (digital, retail, PR) so that each point of contact tells a new brand story.
• Communication and interaction
• Build high-quality communication with business partners and brand customers.
• Breathe life into all communications based on a renewed brand strategy.

We are looking for a candidate who:

• Has strategic thinking and entrepreneurial acumen: thinks like a business owner, sees the big picture and turns ideas into concrete results.
• Has successful experience launch or transformation of brands in the field of Beauty / FMCG. Your portfolio should contain cases of transformation of complex projects into successful
• Confident workis in conditions of uncertainty and sees in them room for creativity.
• Has a deep understanding of the beauty market and trends in the category of hair cosmetics.
• Freely navigates in digital marketing: social networks, collaborations with opinion leaders, performance marketing.
• Combines analytical thinking and creativity: bases decisions on data, but is not afraid bold ideas.
• Has high communication skills, customer orientation and knows how to work in multitasking mode.

What we offer and working conditions:

• High salary level;
• Hybrid work schedule (Monday - Friday, from 9:00 a.m. to 6:00 p.m.);
• Working with an interesting and high-quality product;
• Paid training (courses and trainings);
• Professional development and implementation of bold ideas;
• Discounts on own-brand cosmetics 50%;
• Unlimited delicious coffee in the office and relaxation area.

Join the ProCare team and participate in the creation of new brands and products!