Brand manager in ProCare

ProCare is a manufacturer and distributor of face and body cosmetics. Our portfolio includes 12 own brands and hundreds of private label brands. We create high-quality cosmetics that are effective, efficient and meet European quality standards. Our goal is to prove in practice that Ukrainian cosmetics are competitive, high-quality and effective, to popularize the brand of Ukrainian cosmetics in Ukraine and the world. Our values are respect for each other, honesty, support and help, high results, development and improvement, love for one's work.

We are looking for a brand manager who will carry out a complete transformation of the Go-to-Market brand — from rethinking positioning to creating a successful business with a loyal audience and growing sales. We are looking for a leader who will see an opportunity in a difficult situation and turn the brand into a successful case.

Your responsibilities:

 Deep diagnostics and analytics

- Conduct a complete audit of the brand, audience and market.

- Determine the causes of ineffective current positioning.

Organize marketing research, analysis of competitors and new product categories.

- Find growth points that resonate with the target audience.

 Strategic development of the brand

- Update the unique selling proposition (USP): create a relevant, bold and commercially verified positioning.

- Develop a non-standard business model (for example, service, partnership or community-oriented).

Formulate new product launch strategies.

Implementation and launch

- Provide effective marketing support for launches — from idea to market entry.

- Relaunch all channels of interaction with the consumer (digital, retail, PR) so that each touch point tells a new brand story.

- Communication and interaction

- Build quality communication with a business partnerus and the brand's customers.

- Breathe life into all communications based on the renewed brand strategy.

We are looking for a candidate who:

- Has strategic thinking and entrepreneurial acumen: thinks like a business owner, sees the big picture and turns ideas into concrete results.

- Has successful experience in launching or transforming brands in the Beauty / FMCG sector. Your portfolio should contain cases of turning complex projects into successful ones

- Works confidently in conditions of uncertainty and sees in them a space for creativity.

- Has a deep understanding of the beauty market and trends in the category of hair cosmetics.

- Is fluent in digital marketing: social networks, collaborations with opinion leaders, performance-marketing.

- Combines analytical thinking and creativity: bases decisions on data, but is not afraid of bold ideas.

- Has high communication skills, customer-oriented and able to work in multitasking mode.

What we offer and working conditions:

• High level of remuneration;
• Hybrid work schedule (Mon-Fri, from 9:00 a.m. to 6:00 p.m.);
• Working with an interesting and high-quality product;
• Paid training (courses and trainings);
• Professional development and implementation of bold ideas;
• 50% discount on own-brand cosmetics;
• Unlimited delicious coffee in the office and a relaxation area.

Join the ProCare team and help create new brands and products!