Brand Director in CANarchy Craft Brewery Collective

Send a private message to the member who posted the position on behalf of CANarchy Craft Brewery Collective Christian N. Christian N. Human Resources Professional ObjectiveThis position’s primary role within Monster Brewing Co. is driving Jai Alai growth by managing its marketing to include media, and partnerships. You will report to the Sr. Beer Brand Director and aid in fully developing our strategic long- range plan and determine the benchmarks for success in growing Jai Alai distribution year over year.The Jai Alai Brand Director will be our subject matter expert when it comes to connecting, fostering, and maintaining relationships both internally and externally. Using brand knowledge, to draw consumers in and keep them engaged.Essential Responsibilities include:Support Brand Beer Director on strategic brand planning from a 1-3-5 year plan perspectiveTo include a refreshed package opportunityOwn the day-to-day execution on promoting Jai Alai growth with a focus on consistent messaging to establish awareness and drive distribution both on and off premiseDetermine the best course for programming alignment with our sales team and distributors to align with established ABPs, and represent the brand at planning meetings as necessary. All in an effort to grow salesManage Jai Alai related partnerships underway, vet and prescribe on upcoming opportunitiesDevelop and support Jai Alai brand extensions, including retailed merchandise and POSGuide brand innovation with production to maintain commercial guidelines and directionSupport and influence additional Monster Brewing brand managers, sharing experience and expertise when applicableDrive consumer awareness and engagementMarketing ExecutionPrograming for retailCampaign development and executionPromoting Jai Alai within the industry representing Monster Brewing Co. for the sales team as needed for events/etc. Serving as the Jai Alai expertAdditional ResponsibilitiesPerforms other related duties as required or assignedRequired Knowledge, Skills, and AbilitiesA fluent knowledge of MS Office programs syndicated and consumer dataStrong organizational, communication, and inter-personal skillsAbility to act strategically and tacticallyProven people management skills and strong interpersonal skills to relate cross-functionally in a fast-paced business environment, (control without authority)Demonstrated ability in multi-tasking & prioritizing workload while keeping quality & time constraints in checkAbility to manage and measure workload for self and keep senior management abreast of all issues/developmentsStrong communication ethics in getting back to customers, suppliers, and internal company personnelAbility to incorporate sales data, such as depletions and retail scan data, into the decision-making process for marketing initiatives and program developmentAbility to develop and interpret reports evaluating the performance of business functions and initiativesKnowledge of VIP and Karma is welcomed.Support the company's executive leadership with information regarding the state of the business to facilitate decision makingPhysical & Mental RequirementsMust have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations. Required to frequently lift and move 10-25 pounds. Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls. Position SnapshotEmployment Type: Full-TimeJob Type: ExemptPay Type: SalarySupervisor: Sr. Beer Brand Director Manages Others: NoMinimum Education: Bachelor's DegreeOr 5+ years' experience in the beverage industry requiredMinimum Certification: N/AMinimum Experience: 5 YearsAge Requirement: 21 years or olderRequired Travel: <25%Driving Requirements: NoTools & Equipment Used: Standard Office EquipmentThe employer retains the right to change or assign other duties to this position as a result of evolving business needs.Equal Opportunity:We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex , age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of discrimination or any other federal, state or local protected class. Show more Show less Position level Director Employment type Full time Job responsibilities Marketing and Sales Industries Food services