B2B Marketing Manager in SmartHub

16 серпня 2024

B2B Marketing Manager

Київ

SmartHub is a creator of a unique white-label technology that enables enterprises to build individually suited technological solutions for deploying self-branded ad exchanges/marketplaces. Our mission is to maintain the highest standards for marketplace transparency, accountability, and trust.
Starting from 2018 the team spent over 6,700+ hours designing and building AdTech platforms for independent ad businesses. We have over 70+ satisfied clients from such regions as APAC, EMEA, North America and MENA.
SmartHub team includes high-quality, responsive service full of talented people who are well-versed in numerous disciplines including tech, advertising, business development, and client relationships.
SmartHub’s all-encompassing customer support includes such service components as system setup and tech support, on-request assistance, regular account management, and a special client-adaptation program (intro and optimization calls) — all this facilitates quick onboarding and rapid market entry.

Main Responsibilities:

• Prepare and manage monthly, quarterly, and annual budgets for the B2B Marketing department;
• Set, monitor, and report on team goals;
• Design branding, positioning, and pricing strategies;
• Ensure the brand message is strong and consistent across all channels and marketing efforts (events, email campaigns, web pages, promotional materials);
• Develop content marketing assets: landing pages, case studies, white papers, presentations, videos, blog posts, etc.;
• Maintain and coordinate the team’s participation in digital and offline events;
• Analyze consumer behavior and determine customer personas;
• Identify opportunities to reach new market segments and expand market share;
• Monitor competition (acquisitions, pricing changes, new products, and features);
• Coordinate sales and marketing efforts to boost brand awareness;
• Utilize different online channels to generate leads (Organic Search, Content Marketing, PR, PPC, Email Marketing, SMM, Event Marketing);
• Participate in the quarterly and annual planning of company objectives.

Hard Skills:

• Proven track record in running successful B2B marketing campaigns;
• Extensive experience with branding, content marketing, social media marketing, event marketing, and email campaigns;
• Experience working in both US and EU markets is strongly required.

Benefits :

• Modern, stylish office or remote work options;
• Complimentary coffee, tea, juices, fruits, biscuits, and snacks;
• Recreation areas with board games;
• Table tennis, billiards, and darts;
• Regular salary reviews based on performance;
• Paid vacation;
• Paid sick leaves;
• Medical insurance;
• Up to 7 additional paid days off per year (not requiring documentation).