B2B marketing analyst in Tripilskiy pakuvalniy kombinat, TOV

Requirements:

• Higher education, preferably in the field of marketing, economics, analytics or related fields.
• Experience as a marketing analyst / Internet marketer of 3 years or more, preferably in a manufacturing or related field and with B2B products.
• Excellent work skills with analytical tools and programs (Excel, Power BI, Google Analytics or similar).
• Ability to work with large amounts of data, think systematically and draw conclusions.
• Responsibility, attention to details and a desire to constantly develop.

Working conditions:

• Hybrid form: 3 days — remotely, 2 days - in the office
• Official employment according to the Labor Code of Ukraine
• The opportunity to influence the improvement of work processes through data analytics and contribute to the efficient operation of the company.

Responsibilities:

• Analyze market trends and the competitive environment in the field of packaging materials, develop and implement comprehensive marketing strategies taking into account the specifics of packaging production.
• Identify potential opportunities for product development and improving the effectiveness of marketing strategies, analyzing the effectiveness of marketing activities, optimizing budgets.
• Collect and process data on consumers, sales and marketing campaigns, develop analytical reports, presentations and forecasts to support management decision-making, monitor the market, competitors and Internet marketing trends in the field of packaging, the effectiveness of marketing activities and propose ways to optimize them.
• Maintenance and development of official company pages in social networks, creation of content plans, management of advertising campaigns on the company website, as well as in Google Ads, Facebook, Instagram and other platforms.
• Cooperation with sales and production teams to agree on plans, goals and accurate positioning of products on market.