Assistant Marketing Manager, OnStar Digital Services Engagement and Growth in General Motors

Отправьте личное сообщение участнику, разместившему вакансию от лица компании General Motors Joel Nehme Joel Nehme We're Hiring! | IT Recruiter at General Motors | Global Talent Acquisition | IT, CX, Digital, and GM Energy Job DescriptionHybrid, reporting to a specific location where work needs to be performed / collaboration should happen (regardless this location is within a hub) and without regard to where a candidate lives (some employees may end up hybrid who live more than 50 miles away but where business needs dictate them to be onsite at a specific location three days per week).This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- 7000 Bluding three times per week, at minimum This job is eligible for relocation benefitsAbout the role:Background: At OnStar, all roads lead to the future. On the way, we’re building solutions that can physically and emotionally connect you to what matters most. From the vehicle and beyond, our technology lets you add a sense of self for a ride that’s more personal. Push play on entertainment from any seat. Enjoy built-in conveniences that streamline life. And feel safer knowing an OnStar Advisor is with you anywhere you go. We never stop innovating in hopes of making every drive better than the last because with OnStar in your Chevrolet, Buick, GMC or Cadillac vehicle, Better Never Stops.Position Description: The Assistant Marketing Manager, OnStar Digital Services Engagement and Growth oversees the development and execution of OnStar's digital content strategy, fostering an active online community across social media platforms and OnStar.com. This role focuses on driving audience engagement and conversion through innovative cross-channel marketing initiatives, leveraging data-driven insights and a keen understanding of evolving digital landscapes.Key Competencies:Growth Mindset: Embraces innovation and challenges the status quo.Change Management: Agile mindset with a vision for the future.Team Building: Strong partnership skills across organizational boundaries.Outcome-Oriented: Clearly articulates desired outcomes and navigates complex situations decisively.Business and Technical Acumen: Strategically adjusts plans while collaborating effectively with technical partners.Analytical: Synthesizes data to drive informed decisions.Responsibilities Include:Guide and support team members to enhance their professional development.Lead OnStar digital content strategy development in alignment with business goals.Ensure a seamless consumer experience across all digital touchpoints.Implement social media and content marketing strategies based on industry insights.Manage content calendars and oversee OnStar.com marketing content.Coordinate with cross-functional teams for social marketing and content publishing.Optimize search strategies and website content for improved performance.Collaborate on brand initiatives to enhance OnStar awareness and engagement.Monitor and address customer feedback across web and social platforms.Utilize data and analytics to drive performance outcomes.Support regional colleagues as needed.Skills Required:7-10 years of progressive digital marketing and content development experience with a proven track record of growth.Strong ability to manage multiple priorities within demanding timeframes.Strong organizational and communication skills.Proficiency in social media and content marketing.Knowledge of SEM/SEO and digital marketing channels.Experience with product launches and managing multiple priorities.Ability to thrive in a rapidly changing environment.Attention to detail and self-direction.Excellent writing, editing and presentation skills.Customer-focused with a results-driven approach.Additional Job DescriptionEducational Requirements:Four-Year Accredited College Degree in marketing, communications, or related field.Additional Requirements / Qualifications:Experience in marketing automotive or technology brands.Familiarity with enterprise social publishing and listening tools.Ability to manage agency resources effectively.Understanding of website analytics and trends.Global work experience is a plus.GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE. About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others: Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents; Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family; Company and matching contributions to 401K savings plan to help you save for retirement; Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; Tuition assistance and student loan refinancing; Discount on GM vehicles for you, your family and friends.Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.Equal Employment Opportunity StatementsGM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. Show more Show less Должностной уровень Другое Тип занятости Полный рабочий день Должностные обязанности Маркетинг и Продажи Отрасли Производство автомобилей, Производство электроприборов, электрических и электронных товаров и ИТ-услуги и ИТ-консалтинг