Analyst of the marketing and sales department in Productech

We are "Productech" - a Ukrainian team that manufactures in China and sells in America on the Amazon, eBay, and Walmart websites of its own brands of electronics. Our product portfolio includes wireless headphones and speakers, air purifiers, body massagers, voice recorders, and accessories. We have been working successfully since 2015, the headquarters is in Miami, USA. Cooperation with "Produсtech" gives Ukrainians the opportunity to earn money on the American market, despite the war. That is why we are inviting an experienced Marketing and Sales Analyst to our team to be able to continue growing together. We expect you and the team to help the business achieve strategic goals by ensuring the effectiveness of the company's marketing and advertising strategies through in-depth analysis of market trends and historical data, by developing analytical models, integrating data from various sources and optimizing the processes of gathering and analyzing information to improve decision-making and response to market changes. Functional duties: analysis of the effectiveness of product advertising; analysis of product conversion; identification and analysis of the causes of problems in advertising campaigns; monitoring indicators and identifying problems; updating and filling current reports with data; analysis of competitors by categories and products; analysis of the effectiveness of promotions; control of Brand Metrics in relation to the market; monitoring and reporting on the results of the department's activities; analysis of the structure of sales by channels (PPC, organic , Google Ads, Affiliates, B2B and others); analysis of price policy; analysis of the performance of contractors; control of the creation of reports in advertising offices; analysis and control of the compliance of sales plans with product availability; analysis of sponsored and organic positions on Amazon; analysis of the market and competitors before launch new products; refinement of existing analytical tools (Google Sheets, Google Data Studio). Your strategic tasks will be: Development of complex analytical models for forecasting market trends and consumer behavior. Integration of data from various sources to create a unified analytical platform that improves decision-making. Optimization of collection processes and data analysis to accelerate the response to market changes and increase the effectiveness of campaigns. We expect you to have: work experience as a sales/marketing analyst for 2-3 years or more in a company where there was a physical product (FMCG, electronics, household appliances, light industry, etc.); you have data analysis tools, such as Excel, SQL, Google Analytics; you know and use statistical methods for data analysis; skills in working with tools for creating dashboards, such as Google Sheets and/or Google Data Studio ; higher technical or economic education; know English at the confident intermediate (B1) level and above; analytical thinking; attention to details; strategic/complex thinking; orientation to the final result; critical thinking. We offer: a decent rate with reference to the course $; fully remote work format; the opportunity to work in the American market; to be involved in the success of the company and to have access to our expertise. Facts about us: we are a competent team: we all have a common desire to be professionals and the goalresult-oriented; we are open and ready to support each other; we sell on 19 TOP platforms in the USA, including Amazon and Shopify; we have 4 own electronics brands, 43 products in 7 different categories; our products are in the TOP-100 sales in in their categories; since 2015, they have sold more than 1 million products under the TREBLAB brand; the American Forbes, BBC, CNN, CNet, Mashable write about us. Are you interested in a vacancy? Send your resume and we will respond within 3 days.