Account Executive in Smarts

Send a private message to the Smarts job posting Michaela Christie Michaela Christie People Partner at Smarts The RoleSmarts is looking for an experienced Public Relations Account Executive to support a portfolio of spirits accounts focused on integrated marketing (earned media, partnerships, events, etc .), inclusive of cultural strategy, account and client management, and PR activation, with a heavy focus on media relations.As a PR Account Executive, you will be able to use your ability to navigate the ever-changing earned media landscape to research , plan and execute exciting culture-focused activations for your clients. This client-facing position requires excellent communication, a proactive mindset, organizational skills and a fundamental understanding of media relations.This role will be based in New York City. The role is hybrid, providing flexibility to work from home 2-3 days per week and be based in the office the remaining time.Responsibilities include but are not limited to:Account & Client ManagementSupport day-to-day management of account programs and develop agendas, recaps, memos and other client-facing correspondence materials in partnership with the account teamAttend regular client meetings and conference calls, participating confidently in all client communications across multiple channels – e.g. email, phone, Zoom, face to face; responsible for detailed note taking, identifying key next steps for all parties involvedManage detailed timelines and deliverables for each account and proactively communicate status on projects internally with agency leadership and externally with clientWorking collaboratively with cross-agency functions for broader client programs and activationsMedia Relations & WritingResearch , uncover and develop story angles that will drive media interest, press coverage and conversation for client campaignsCraft press releases, press kit materials, pitches, media alerts, etc., and distribute them accordinglyPitch relevant media and contribute to cultivating long-term relationships with key lifestyle, fashion, fitness, business, culinary, sports and consumer media and influencers on behalf of clientsOwn product inventory seeding, product ordering for press opportunities and organization of product inventorySecure quality media placements (online, print, broadcast, etc.) as necessary for each brand's target audienceResearch & InsightsStay on the pulse of cultural moments, industry trends and emerging technologies, and demonstrate an understanding of how they integrate into communications programsSupport our new business drive through robust research as required; from exploring industry trends to gathering competitive intelligenceQualifications & ExperienceAt least 3 years of relevant experience in integrated communications or public relations fields (lifestyle consumer brand experience preferred)Bachelor's degree in a public relations or communications-relevant field from an accredited college or universityA solid grasp of all basic public relations tools – including an advanced ability in research, writing and editing, and developing/maintaining media relationships – and how they are used to achieve client goalsExcellent written and verbal communication skills with the ability to communicate with multiple levels of internal staff and external clientsA fundamental understanding of media outreach assignments, the ability to apply experience and initiative in developing media strategies, and a solid track record of earned media placementsThe interest and drive to stay on top of trends and proactively recommend opportunities for insertion of clients in culturally relevant momentsA proactive, solutions-oriented approach to work, the ability to multi-task in a fast-paced environment, and be a team playerAbout SMARTSSmarts is one of the UK's largest consumer PR and content agencies and we're growing. From our offices in New York, London, Belfast, Glasgow and Amsterdam, our 160+ team delivers creative, award-winning work nationally and internationally for brands like Booking.com, Balcones Distilling, Smirnoff and Zalando. A multi-disciplinary agency, our expertise stretches beyond traditional PR and media relations, into social and digital, influencer partnerships, content creation and more. Smarts is a global Cultural Communications agency that specializes in activating through Public Relations, Strategic Partnerships, Influencer engagement, and content generation. We pride ourselves in the deep understanding of consumer passions, finding brands' role in culture and connecting the two. Salary Range: $54,250 - $67,750 Show more Show less Job Level Specialist Employment Type Full-time Job Responsibilities Public Relations and Marketing Industries Communications and public relations