Account-Based Marketing Manager in GoMage

Account-Based Marketing Manager

віддалено

We are seeking a skilled Account-Based Marketing Manager to spearhead our ABM initiatives. This role is pivotal as we integrate account-based marketing into our broader marketing strategies. The ABM Manager will be responsible for developing and executing highly targeted marketing campaigns aimed at specific accounts, aligning marketing and sales efforts to deepen engagement with key clients, and ultimately drive revenue growth.

Required skills and experience

• Proven ABM experience: A minimum of 3-5 years of proven experience in planning and executing account-based marketing strategies.
• Research and analysis: Strong analytical skills to conduct market research and analyze trends to identify new marketing opportunities.
• Content development: Ability to create tailored content that resonates with targeted accounts, including case studies, personalized emails, and bespoke landing pages.
• Interviewing skills: Experience in conducting interviews with customers and stakeholders to gather insights and develop compelling case studies and testimonials.
• Collaboration: Ability to work closely with sales teams to ensure alignment between marketing strategies and sales objectives.
• Communication: Excellent written and verbal communication skills, with a knack for persuasive content that engages key stakeholders.
• Tools and technologies: Familiarity with CRM software, marketing automation tools, and other relevant technologies used in ABM.
• Project management: Strong organizational and project management skills to handle multiple accounts and campaigns simultaneously.

Responsibilities

• Strategy development: Develop and refine our ABM strategy, focusing on key accounts that have the highest potential for business growth.
• Campaign execution : Implement targeted marketing campaigns designed to penetrate selected accounts, leveraging customized content and multi-channel strategies.
• Content creation: Produce tailored marketing materials such as case studies, white papers, specialized campaign content, videos and repurpose the content for other formats.
• Performance tracking: Monitor and report on the performance of ABM campaigns, adjusting strategies as necessary to optimize results.
• Stakeholder engagement: Collaborate with key internal stakeholders (e.g., sales, customer service) to create a unified approach to account targeting.
• Customer insights: Conduct interviews and gather data to understand the specific needs and behaviors of target account stakeholders.
• Continuous improvement: Stay updated on ABM best practices and continuously seek to innovate and improve our ABM efforts.

What we offer

• Professional development: Opportunities for professional growth and development through workshops, training, and exposure to cutting-edge marketing strategies.
• Work-life balance: Full-time remote work opportunity with 20 vacation days plus local holidays and paid sick leave.
• Supportive environment: A supportive team that provides necessary tools and guidance to help you manage projects effectively.
• Competitive compensation: Salary commensurate with skills and experience, reflecting industry standards.
• Competitive compensation: Attractive salary package commensurate with experience.
• Supportive culture: Work in a dynamic, collaborative, and supportive team environment.

Who is GoMage?

GoMage is a full-cycle ROI-driven eCommerce agency. We go beyond simply building sites, we use a strategic approach to ensure the eCommerce excellence of our clients from the USA, UK, Netherlands, Australia and Europe. Founded in 2010, our company has come a long way from being an exclusively Magento-focused agency to an official Adobe Solution Partner with focus on Magento, Adobe Commerce, Shopify Plus, Hyva, headless and composable eCommerce solutions.

In other words, we are a bunch of 90+ eCommerce experts who love web development and are super ambitious. Just recently we opened a new office in the US and another one in the Netherlands.

We’d love to see examples of your work that you’re proud of! Please include a resume and portfolio showcasing your best projects and achievements.