ABM Content Strategist in IdeaInYou

Company Overview:IdeaInYou specializes insoftware and web development with anexpanding portfolio inIT consulting. Renowned for our innovative approach inE-commerce, JavaScript, Python, and beyond, our culture isbuilt oncreativity, technical excellence, and delivering transformative solutions.Job Purpose:AsanABM Content Strategist atIdeaInYou, your role ispivotal indriving our Account-Based Marketing initiatives. You’ll develop and implement content-driven strategies, leveraging your expertise toalign our marketing efforts with our overarching business goals and enhancing client engagement and conversion.Key Responsibilities:Craft and refine Ideal Customer Profiles (ICPs) and SubICPs specific totheIT and software development sectors.Undertake comprehensive research tounderstand each ICP/SubICP’s unique needs, challenges, and goals.Design and execute acontent campaign across various digital platforms, such asYouTube, TikTok, LinkedIn, and Telegram.Manage content pipelines, integrating diverse formats from short videos toin-depth articles with lead magnets.Use advanced analytics and UTM tracking for detailed campaign insights and optimization.Analyze data tocontinually refine content strategy and pipeline efficacy.Keep abreast ofthe latest trends indigital marketing and ABM.Conduct team development sessions onABM and content marketing strategies.Skills and Qualifications:Proven experience incontent marketing and ABM, especially intheIT and software development sectors.Proficient indigital marketing platforms like YouTube, TikTok, LinkedIn, and Telegram.Skilled inSEO, content creation tools, and analytics platforms.Strong research, analytical, and data interpretation capabilities.Effective communication and team collaboration skills.Bachelor’s degree inMarketing, Communications, orrelated field.Required: Proficiency in English (B1 level).Strong Plus: Experience with design and media editing tools, familiarity withAI tools like ChatGPT/Copy AIfor content creation, and knowledge ofticket management systems.Work Environment and Physical Demands:This role isflexible, accommodating both in-office and remote work arrangements, inline with IdeaInYou’s dynamic and adaptable work culture.Employment Type and Compensation:Full-time position. Competitive salary based onexperience and skills, plus comprehensive benefits.Location:Flexible / Remote options available.Equal Opportunity Statement:IdeaInYou is committed to fostering diversity and ensuring an inclusive environment for all team members.